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Be listed.
Claim your winery and manage how you appear on Oxto.
$0
- Claim and manage your winery profile
- Add your wines and winery details
- Appear in Oxto search and discovery
- See your Visibility Score
800+ wineries24K+ active users
Get found by people planning a wine trip, then book them.
See how Google and AI assistants find your winery today. Free, about a minute.
Your visibility reportWineries on Oxto
800+ wineries across 48 regions.
Kistler VineyardsForestville · Russian River ValleyStructured tastings of site-driven Chardonnay and Pinot Noir await youOxto Verifiedfrom $175
Aonair Winery & CavesSt. Helena · Napa ValleyIntimate cave tastings and sweeping Lake Hennessy views on a hidden hillside estate east of St. Helena.Oxto Verifiedfrom $85
Bruliam WinesWindsor · Russian River ValleyMeet Kerith's small-batch Pinot Noir and Chardonnay in intimate tastings that feel like wine with a knowledgeable friend.Oxto Verifiedfrom $50
Centennial MountainHealdsburg · Sonoma County & Santa Cruz MountainsThe only US producer of Carricante and Nerello Mascalese, Italian mountain grapes, Healdsburg tasting room.Oxto Verifiedfrom $35
Domaine de la RivièreWindsor · Russian River ValleyIntimate, family-led tastings with small-lot, award-winning Pinot Noir and ChardonnayOxto Verifiedfrom $85
Eleven Eleven WineryNapa · Napa ValleyEnjoy small batch, high-quality wines in a pristine setting.Oxto Verifiedfrom $45
Fantesca Estate & WinerySt. Helena · Napa ValleyBreathtaking vineyard views paired with a story-rich tasting adventure.Oxto Verifiedfrom $200
Hook & Ladder Vineyards & WinerySanta Rosa · Russian River ValleyA Russian River Valley institution built by a firefighter family, with estate Pinot Noir and Zinfandel poured in a rustic barn that's as welcoming as it gets.Oxto Verifiedfrom $15
Inman Family WinesSanta Rosa · Russian River ValleyOrganic wines with exceptional quality-to-value ratio.Oxto Verifiedfrom $30
Marchelle WinesHealdsburg · Russian River ValleyGreg La Follette (founding winemaker at Flowers) works old-vine parcels into minimal-intervention Pinot and Grenache. Casual enough for drop-ins, serious enough to matter.Oxto Verifiedfrom $40
Reverie Winery EstateSt. Helena · Napa ValleyA hillside Howell Mountain estate with sweeping valley views and some of Napa's most intimate private tastings.Oxto Verifiedfrom $85
Square Peg WinerySebastopol · Russian River ValleyDiscover hidden gems of Pinot Noir and Zinfandel in a stunning setting.Oxto Verifiedfrom $50
Stones WineSaint Helena · Napa ValleyHyper-allocated Napa Cabernet from iconic single vineyards, art-forward and by-appointment only.Oxto Verified
The Yount RoomYountville · Napa ValleyMulti-producer salon in Yountville Station pouring Cornerstone, Conn Creek, Cain, and winemaker projects side by side. Compare terroirs under one roof.Oxto Verifiedfrom $30
Three Sticks WinesSonoma · Sonoma ValleyExperience luxury tastings with award-winning Pinot Noir and Chardonnay.Oxto Verifiedfrom $85
Truett HurstHealdsburg · Russian River ValleyHistoric Healdsburg barn, family-owned, limited-production wines poured without pretension.Oxto Verified
Tumwater VineyardWest Linn · Willamette ValleyOxto Verifiedfrom $20
WoodenheadSanta Rosa · Russian River ValleyCasual patio, valley views, and ultra-premium handcrafted Pinot straight from the Russian River Valley.Oxto Verifiedfrom $35
Wren Hop Vineyards Windsor · Russian River ValleyIntimate, appointment-only hilltop tastings with small-lot Pinot Noir and Chardonnay.Oxto Verifiedfrom $65
2 Lads WineryTraverse City · Old Mission PeninsulaMichigan winery pushing cool-climate reds through gravity-flow winemaking in a 10,500-square-foot facility on Old Mission Peninsula. Their Cab Franc draws repeat visits.
45 North Vineyard & WineryLake Leelanau · Leelanau PeninsulaNorthern Michigan winery named for the 45th parallel running through their vineyard. Casual outdoor spot with lawn games, bike trails, and sparkling peach wine worth the stop.
AbejaWalla Walla · Walla Walla ValleyEstate-grown Bordeaux varieties and Syrah in Walla Walla's original winery-inn hybrid, where a converted 1904 farmstead houses both serious collectors and destination-seekers on 38 working acres.
Adams BenchWoodinville · WoodinvilleBoldly structured Woodinville Cabernets built for the cellar. Tim and Erica's wines divide rooms, these are massive, tannic expressions that either thrill serious collectors or sandpaper your palate into submission.
Airfield Estates WineryProsser · Yakima ValleyYakima Valley winery known for sweet Rieslings and a fall grape stomp event. Margie at the tasting bar will talk you into leaving with more bottles than you planned.
Alamitos VineyardsSan Jose · Santa Clara ValleyMicro-producer in Old Almaden making under 100 cases a year, with sweeping views over Almaden Reservoir. A short lineup of Sauvignon Blanc, Cabernet, Syrah and port, poured on weekends.from $20
Alexandria Nicole CellarsProsser · Yakima ValleySmall-lot producer working their own Destiny Ridge Vineyard in Horse Heaven Hills. Family operation making refined reds and a serious Viognier that regulars call out by name.
Alma Rosa WineryBuellton · Sta. Rita HillsPrivate golf cart tours, estate tastings, and vineyard hikes on 628 acres.
Amavi CellarsWalla Walla · Walla Walla ValleyTwenty-five years into their run, Amavi still owns some of the best valley views in Walla Walla, and the Syrah to match. Their earthy, mushroom-laced bottles pull serious weight, while the Sémillon offers citrus relief. Outdoor seating sprawls across the property, dogs are welcome, and walk-ins get treated like reservations.
Amizetta VineyardsSt. Helena · Napa ValleyUnforgettable mountain views with exquisite wines.from $100
Amoritas VineyardsLake Leelanau · Leelanau PeninsulaMichigan whites done right on the Leelanau Peninsula. Their dry Riesling cuts through the lake-effect noise, clean, focused, not trying to be something it isn't. Sandy loam soils on French Road Plains produce the vibrant whites this latitude does best.You could be getting a lot more tasting room visits.
Show up where wine trips get planned.
Your profile is on Oxto, readable by Google and AI assistants. Verified wineries get found more because they tell us more, from experiences and photos to tasting details.
Search on Oxto
Take bookings on Oxto and on your own website.
The booking widget is one script tag on your site. Guests pick an experience and a time and check out without an account.
On your websiteExample
See who is coming before they arrive.
Each booking arrives with party size, occasion and the guest taste profile when they share it. Club members are recognized and their benefits apply on their own.
On your boardExample
Bring them back.
Ticketed and free events with club comps and check-in. Visited guests go to your Klaviyo or Mailchimp list for the follow-up.
Your event pageExample
24K+1
active users planning wine trips on Oxto
800+2
wineries listed across 48 regions
7x3
as many profile opens for Verified wineries as free listings
1. Total reach across web and app, September 2026. 2. Approved listings, September 2026. 3. Q3 2026 Wine Country Trends report. Observed, not caused.
Also included, built for tasting rooms.
Hollis Creek Vineyards
Experiences
- Seated estate tasting$45 a personSat 11:00Sat 1:30Sun 11:00
- Library flight with the winemaker$85 a personSat 3:00
- Club porch tastingFee waivedSun 2:00
Works withStripeKlaviyoMailchimpShopifyVinoshipper
See all integrationsPick the plan that fits your winery.
Free gets you listed. Verified gets you found everywhere. Reserve runs the whole visit.
Verified
Get discovered.
Increase your visibility across Oxto, Google, ChatGPT and AI search.
$49$0for 7 days, then $49 a month
- Show up more often across Google, ChatGPT and AI search
- See exactly where your winery is missing visibility
- Get your visibility rescanned every week
- Get step-by-step changes to make on your website so more people can find you
- Get ready-to-publish articles designed to help your winery show up in more searches
- Stand out to guests discovering wineries on Oxto
Verified wineries have seen up to 20x more search visibility.
ReserveRecommended
Get booked.
Turn discovery into reservations, guest relationships and repeat visits.
$125$1first month, then $125 a month + 1.5%
Offer ends November 15
Everything in Verified, plus:
- Take reservations directly from your website
- Turn Oxto, Google, ChatGPT and social traffic into bookings
- See exactly where every booking came from, with full UTM and campaign tracking
- Know what guests like before they arrive
- Bring past guests back with automated email campaigns
- Keep guest data synced with the tools you already use
Works with Shopify, Klaviyo, Mailchimp and Vinoshipper.
The 1.5% applies to paid reservations and tickets and is 0% on the annual plan. Compare every plan
Oxto's fee does not include Stripe's standard card processing fee.
Questions, answered.
Oxto covers both in one platform. It markets your winery on Oxto, Google and AI search, then takes tasting room reservations, event tickets and deposits on Oxto and on your own website, with guest taste profiles and club member experiences on every booking. 800+ wineries across 48 regions are listed today.
Only if you want it to. A free listing and Oxto Verified sit alongside any booking tool: put its link on your profile and guests book there. Oxto Reserve is the booking system itself, with reservations on Oxto and on your website.
A listing is free. Verified is $49 a month or $490 a year after a 7-day free trial. Reserve is $125 a month plus 1.5% on paid reservations and tickets, or $1,250 a year at 0%. Stripe's card processing fee is separate.
On Oxto Reserve, each tasting or tour is an experience with its own price, time slots, capacity and add-ons. Guests book instantly or send a request you approve, reminders go out on their own, and every booking lands on one board with party size, occasion and the guest taste profile when they share it.
Yes, with Reserve. The booking widget is one script tag on your site. Guests pick an experience and a time and check out without creating an account, and the booking lands on the same board as bookings from Oxto.
Yes, on Oxto Reserve. Paid tastings are prepaid at booking, or you take a deposit and collect the balance from the card on file before the visit. For standard tastings you can save the card and set a no-show fee, and payouts go to your bank through Stripe.
Oxto puts your winery where wine trips get planned. Travelers are matched to you by taste in Oxto search, Verified wineries get found more because they share more (experiences, a booking link, photos and tasting details), your events appear on the experiences calendar, and your profile is published in the formats Google and AI assistants read. Visited guests then sync to your Klaviyo or Mailchimp list for the follow-up.
Start with the free Oxto Visibility Score. It asks ChatGPT three traveler questions, shows whether you were named, checks your website and Google listing, and lists what to fix. A claimed Oxto profile is published in the formats assistants read.
Yes. Oxto publishes free and ticketed events, from winemaker dinners to release parties, with capacity, a waitlist and check-in at the door. Club comps and blackout dates apply per event, and ticket money pays out to your bank through Stripe.
Club members are recognized automatically when they book, and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates. No look-ups at the desk. Bring your member list over from WineDirect, Commerce7, Vinoshipper or a spreadsheet in minutes. Every booking then flows back into Vinoshipper, Shopify, Klaviyo and Mailchimp, so the guest record in your club system stays complete. Live Commerce7 sync is coming soon.
Yes. Oxto serves wineries of every size, from a single tasting room to multi-estate portfolios. One login covers every winery you run through the winery switcher, and team members get manager, editor or viewer roles at each winery.
You do. Every guest who books with you is in your dashboard with their visit history, plus their taste profile when they share it, and syncs to your email and commerce tools. Oxto never sells your list.