See how Google and AI assistants see your winery.
Run a free Visibility Score, see what is holding your winery back, and get each fix in order with the exact text to paste. Your Oxto profile is written in a form ChatGPT, Claude, Gemini and Perplexity can read and repeat.
Included with Verified
Agents: the guests who went quiet, brought back.
Drop in your guest list. Agents sorts it, finds who has stopped coming, and drafts the campaign in your voice. You read it, then it sends from your own domain.
Example figures for a fictional winery. Agents is included with Verified and Reserve and is rolling out to wineries now.
What the report shows you.
What ChatGPT says when a traveler asks.
The report asks ChatGPT three questions a guest might type, with web search on, and shows which answers named you and which did not.
Every fix, with the text to paste.
Checks across search results, your Google Business Profile, AI assistants, events and your Oxto profile, ordered by the points each one is costing you.
Your profile, in the formats assistants read.
Every Oxto profile is published as structured data and llms.txt, with the Oxto Edit, a short description written for your page. Assistants recommend places they can read about clearly.
Everything in Verified.
Oxto Verified is $49 a month or $490 a year, after a 7-day free trial. All of it is included.
- Visibility ScoreHow Google and AI see your website. Free for any winery.
- Fix CenterWhat to fix, in order, with the text to paste.
- What ChatGPT saysThree traveler questions, and whether you were named.
- Rank nearbyWhere you land next to wineries around you.
- AI search visibilityYour profile published as llms.txt and structured data.
- Readable by assistantsGoogle, ChatGPT, Claude, Gemini and Perplexity can read your profile.
- The Oxto EditA short description written for your page.
- Articles for AI searchWritten for your website, ready to paste.
- Weekly rescansVerified wineries get a rescan every Monday.
- What changedA short email with the score and what moved.
- AgentsAI email campaigns to your guest list. Included with Verified.
Agents, AI email campaigns to your guest list, is included with Verified and rolling out now.See Verified pricing
Questions, answered.
Oxto is the AI platform wineries use to get discovered and booked. Guests find wineries on Oxto through the Oxto AI assistant, AI search and taste matching, your profile is published in formats ChatGPT, Claude, Gemini and Perplexity read, and the free Visibility Score shows what Google and AI assistants say about you today. Oxto Verified adds a weekly rescan for $49 a month after a 7-day free trial.
Oxto makes your winery easy for ChatGPT to read about. Assistants recommend places with clear hours, fees, wines and reviews on pages they can crawl. The free Visibility Score asks ChatGPT three traveler questions, shows whether you were named, and lists the fixes in order.
Oxto brings the AI tools a winery needs into one place: a free Visibility Score out of 100 across 27 checks, a Fix Center with the exact text to paste on your website, a report of what ChatGPT says when travelers ask, and a profile AI assistants can read. Guests reach you through Oxto’s AI search and taste matching, and Agents, AI email campaigns to your guest list, is included with Verified and rolling out now.
On Oxto, AI marketing starts with being quotable: clear facts on your website, your Google listing and your Oxto profile, in formats assistants read. The Visibility Score finds the gaps, the Fix Center writes the fixes, and Verified wineries get articles for AI search written for their own website. Agents, which drafts email campaigns to guests who went quiet, is included with Verified and rolling out now.
Hospitality AI agents do work for a venue, such as sorting a guest list or drafting a campaign. Oxto Agents sorts your guest list, finds guests who have stopped coming and drafts a campaign in your voice, which sends from your own domain only after you read and approve it. It is included with Verified and Reserve and is rolling out to wineries now.
Yes. The Oxto Visibility Score is free for any winery website, claimed or not. It checks your website, your Google listing and what AI assistants say about you. Verified adds a rescan every Monday and a short email of what changed, for $49 a month after a 7-day free trial.
Guests ask the Oxto AI assistant to plan a wine country day, or search by the wines, settings and regions they like. The assistant, AI search and taste matching then surface the wineries that fit their taste profile. The more you share, the more you match: Verified wineries get found more because their experiences, booking link, photos and tasting details give Oxto more to work with.
No. On Oxto, photos, wines, hours, fees and your booking link are edited only by you. The Oxto Edit is a short description on your page, and Agents never sends an email you have not read.
Oxto Agents drafts email campaigns to guests who booked or visited you and sends them from your own domain after you approve them. It is included with Verified and Reserve and is rolling out to wineries now.
Your Oxto profile is readable the day it goes live. Whether an assistant cites it depends on the question and the assistant, so Oxto does not promise placements. The Fix Center shows what improves your odds.