Free listing
Your profile on Oxto.
$0forever
Claim it in a few minutes.
- Public profile on Oxto
- Your booking link on it
- Readable by Google and AI assistants
- One free Visibility Score report
Pricing
A free listing for every winery. Verified gets you found. Reserve takes the bookings and the tickets.
Free listing
Your profile on Oxto.
$0forever
Claim it in a few minutes.
Oxto Verified7-day free trial
Get found first on Oxto and in AI search.
$49a month
$0 today. Cancel before the trial ends and pay nothing.
Oxto ReserveRecommended
Take reservations and event tickets on Oxto and your own website, and know every guest.
$125a month + 1.5%
$1 for your first month through October 15. Then $125 a month plus 1.5% on paid reservations and tickets.
The 1.5% applies to paid reservations and tickets and is 0% on the annual plan. Oxto's fee does not include Stripe's standard card processing fee. Verified profile opens: Q3 2026 Wine Country Trends report, observed, not caused.
Most of what costs extra there is included in Reserve.
Check means included. $799+ means only on a plan at that price or above. A dash means not an advertised standard feature. CellarPass is shown on Professional, its first plan with a booking widget and prepaid reservations; its $79 plan has neither. Tock is shown on Essential. Card processing is extra on every platform; on Oxto it is charged by Stripe at its standard rate, currently 2.9% + 30¢ per paid booking. Public pricing as of September 2026.
Subscription plus the per-reservation platform fee on $3,000 of prepaid tastings. Card processing (Stripe, about 2.9% + 30¢ per booking) is extra everywhere.
Oxto Reserve
$170
$125 plus 1.5%
CellarPass
$289
$229 plus 2%
Tock
$379
$289 plus 3%
Get found
Get booked
Fill events
Know every guest
Run it
Oxto's fee does not include Stripe's standard card processing fee.
Sommeliers, guides, drivers, concierges and event curators list free with a 3% Oxto fee on paid tickets. Host Reserve is $29 a month plus 1.5%, or $299 a year at 0%. Stripe's card processing fee is separate.
They are different products. Verified gets you found: the badge, priority placement and your full profile in AI search. Reserve takes the booking: reservations and tickets on Oxto and on your own website, guest taste profiles, and your club recognized at the door. Reserve includes everything in Verified.