Free listing
Your profile on Oxto.
$0forever
Claim it in a few minutes.
- Public profile on Oxto
- Your booking link on it
- Readable by Google and AI assistants
- One free Visibility Score report
Pricing
Three products. Pick what you need.
A free listing for every winery. Verified gets you found. Reserve takes the bookings and the tickets.
Oxto Verified7-day free trial
Get found first on Oxto and in AI search.
$49a month
$0 today. Cancel before the trial ends and pay nothing.
- Everything in the free listing
- Verified badge and priority placement opened about 7x as often
- Verified Picks and the Oxto Edit
- Your full profile in AI search
- Weekly Visibility Score rescans
- Experiences and events with tickets
- Wine club and perks on your profile
Oxto ReserveRecommended
Take reservations and event tickets on Oxto and your own website, and know every guest.
$125a month + 1.5%
$1 for your first month through October 15. Then $125 a month plus 1.5% on paid reservations and tickets.
- Everything in Verified
- Reservations on Oxto, request or instant
- Booking widget on your website
- Guest taste profiles at booking
- Club members recognized, fees waived
- Reminders, daily digest and messaging
- Bookings sent to Klaviyo, Mailchimp, Shopify or Vinoshipper
- Payouts to your bank through Stripe
The 1.5% applies to paid reservations and tickets and is 0% on the annual plan. Oxto's fee does not include Stripe's standard card processing fee. Verified profile opens: Q3 2026 Wine Country Trends report, observed, not caused.
Reserve, next to Tock and CellarPass.
Most of what costs extra there is included in Reserve.
Oxto Reserve$125+1.5% Oxto fee per reservation, 0% on annual
CellarPass$229+2% per reservation
Tock$289+3% on prepaid
Unlimited users
Unlimited events
Booking widget for your site
Pre-paid reservations
Menu and add-on items
Confirmation and reminder emails
Wine club member perks
Reservation requests you approve
Waitlist
Guest taste profiles
AI search and taste matching
Hosts and experiences marketplace
24/7 support
$799+
Oxto Reserve$125+1.5% Oxto fee per reservation, 0% on annual
CellarPass$229+2% per reservation
Unlimited users
Unlimited events
Booking widget for your site
Pre-paid reservations
Menu and add-on items
Confirmation and reminder emails
Wine club member perks
Reservation requests you approve
Guest taste profiles
AI search and taste matching
Hosts and experiences marketplace
24/7 support
$799+
Check means included. $799+ means only on a plan at that price or above. A dash means not an advertised standard feature. CellarPass is shown on Professional, its first plan with a booking widget and prepaid reservations; its $79 plan has neither. Tock is shown on Essential. Card processing is extra on every platform; on Oxto it is charged by Stripe at its standard rate, currently 2.9% + 30¢ per paid booking. Public pricing as of September 2026.
A $3,000 month in tastings, all in
Subscription plus the per-reservation platform fee on $3,000 of prepaid tastings. Card processing (Stripe, about 2.9% + 30¢ per booking) is extra everywhere.
Oxto Reserve
$170
$125 plus 1.5%
CellarPass
$289
$229 plus 2%
Tock
$379
$289 plus 3%
What is in each one.
Free listing$0
Verified$49 a month or $490 a year$49 a month
Reserve$125 + 1.5% or $1,250 a year at 0%$125 + 1.5%
Get found
Public profile on Oxto
Readable by Google and AI assistants
Listing
Full profile
Full profile
Verified badge and priority placement
Verified Picks and the Oxto Edit
Visibility Score
1 free report
Weekly rescans
Weekly rescans
Get booked
Reservations on Oxto, request or instant
Booking widget on your website
Guest taste profiles at booking
Reminders, daily digest and messaging
Oxto fee on paid reservations
1.5%, 0% on annual
Fill events
Experiences and events with tickets
RSVPs, waitlist and check-in
Oxto fee on paid tickets
3%
1.5%, 0% on annual
Know every guest
Wine club and perks on your profile
Club roster from a CSV or spreadsheet, members recognized
Klaviyo, Mailchimp, Shopify and Vinoshipper
Run it
Dashboard and profile editor
Analytics
Payouts to your bank through Stripe
Oxto's fee does not include Stripe's standard card processing fee.
Hosting without a winery? Hosts list free.
Sommeliers, guides, drivers, concierges and event curators list free with a 3% Oxto fee on paid tickets. Host Reserve is $29 a month plus 1.5%, or $299 a year at 0%. Stripe's card processing fee is separate.
Questions, answered.
They are different products. Verified gets you found: the badge, priority placement and your full profile in AI search. Reserve takes the booking: reservations and tickets on Oxto and on your own website, guest taste profiles, and your club recognized at the door. Reserve includes everything in Verified.