About Oxto
Experiences worth traveling for
are hiding in plain sight.
Oxto is an AI-powered discovery and reservation platform that helps people find and book experiences worth traveling for, matched by atmosphere, occasion, and taste. Wine is chapter one.
Sonoma County · Napa Valley · Russian River Valley · Willamette Valley · Paso Robles · and counting
Photographed at Scribe Winery · Sonoma · Sonoma Valley
A recommendation engine for travelers. Stars tell you almost nothing about the visit. Oxto tells you if it's your kind of experience.
800+ wineries on the platform. 19K+ active users planning their next visit. Every search, save, and visit makes the matching sharper.
Discovery finds your guests.
People tell Oxto the occasion, the group, and the taste. Oxto returns the wineries that actually fit.
Reserve books them.
Reservations on Oxto and on the winery's own site, with guest taste profiles on every booking. The wine club imports from a CSV or spreadsheet and guests stay in sync with Klaviyo, Mailchimp, Shopify and Vinoshipper; payouts go to the winery's bank through Stripe. See Oxto Reserve
AI connects the two.
Oxto's AI search understands requests like “a quiet cave tasting with a view for six,” and taste matching learns from every search, save, and visit. Guests can also ask the Oxto AI assistant to plan a wine country day, from the first tasting to where to eat after. For wineries, guest taste profiles arrive with every booking, and the free Visibility Score shows how Google and AI assistants like ChatGPT see the winery, and what to fix.
Zak Bedrosian
Founder, Oxto
Built from inside the tasting room.
Zak grew up around his family's winery, Domaine de la Rivière, in Sonoma's Russian River Valley. Working the tasting room, he watched guests choose where to go on stars, lists, and luck, and saw how much uncertainty went into every visit.
With a background in private equity and hospitality, he combines institutional thinking with a deep understanding of consumer behavior, shaped by building a fast-growing audience and studying how people actually discover, choose, and share experiences.
Oxto is the result: a platform that connects people to wineries that actually fit what they're looking for, built by someone who has stood on both sides of the tasting room bar.
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