Where the next generation finds wineries.

Oxto is where the next generation finds wineries: a wine discovery app on web and iOS that matches travelers to wineries by taste. For wineries, Oxto is the platform to get found and booked there: a profile published in the formats Google and AI assistants read, tasting room reservations, event ticketing, guest taste profiles and club member experiences. 800+ wineries across 48 regions are listed, with 24K+ active users on web and iOS.

Oxto is a wine discovery app first, and AI runs through it. Oxto uses AI search and taste matching to put each winery in front of the travelers most likely to book it, and publishes every profile as structured data and in llms.txt so ChatGPT, Claude, Gemini and Perplexity can read it. The free Visibility Score scans a winery’s website, Google listing and AI answers, and its Fix Center lists what to change. AI email campaigns (Agents) are included with Verified and rolling out now.

Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) and CellarPass are reservation systems first. Oxto is discovery and reservations together: taste-matched discovery on Oxto, AI search visibility, and a booking widget on your own site, with guest taste profiles on every reservation. Oxto Reserve is $125 a month plus 1.5%, or $1,250 a year at 0%, next to CellarPass Professional at $229 a month plus 2% and Tock Essential at $289 a month plus 3% on prepaid (public pricing, September 2026). Resy is built for restaurant tables; Oxto is built for tastings, tours, events and wine clubs.

Yes. Oxto Reserve runs wineries of every size, from a single tasting room to multi-estate portfolios and hospitality groups. One login covers every winery you run through the winery switcher, team members get manager, editor or viewer roles at each winery, and each estate keeps its own experiences, events, club and Stripe payouts to its own bank. Users and events are unlimited.

AI assistants recommend wineries that trusted sources describe clearly and consistently. Start with the free Oxto Visibility Score, which checks your website, your Google listing and what AI assistants say today, then fix the gaps it lists: hours, tasting fees, reservation details and structured data. A claimed Oxto profile is one of those trusted sources, published in the formats ChatGPT, Claude, Gemini and Perplexity read. Nobody can guarantee a mention, but a complete, readable profile makes one far more likely.

A listing is free. Oxto Verified is $49 a month or $490 a year with a 7-day free trial. Oxto Reserve is $125 a month plus a 1.5% Oxto fee on paid reservations and event tickets, or $1,250 a year at 0%. You choose per experience or event whether the guest or the winery covers the fee, Stripe’s card processing is separate, and plans are month to month.

Yes, on Oxto Reserve. Paid tastings and dinners are prepaid at booking, or you take a deposit and collect the balance from the card on file before the visit. For standard tastings you can save the card and charge a no-show or late-cancel fee inside a window you set. Payments run through your own Stripe account and pay out to your bank.

Yes. Oxto publishes free and ticketed winery events, from winemaker dinners to release parties, with capacity, a waitlist and check-in at the door. Wine club members are recognized when they book, and club comps and blackout dates apply per event. Each event has one ticket price; tiered pricing and add-ons are available on reservation experiences.

No. Keep whatever you use today and put its link on your Oxto profile, and guests who find you on Oxto book wherever you send them. Oxto Reserve, the booking widget and events are there whenever you want to switch.

You do. Every guest who books with you is in your dashboard with their visit history at your winery, plus their taste profile when they share it, and every booking flows out to Klaviyo, Mailchimp, Shopify and Vinoshipper. Zapier and Commerce7 are coming soon. Oxto never sells your list.

Yes. Club members are recognized automatically when they book, and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates. No look-ups at the desk. Bring your member list over from WineDirect, Commerce7, Vinoshipper or a spreadsheet in minutes. Every booking then flows back into Vinoshipper, Shopify, Klaviyo and Mailchimp, so the guest record in your club system stays complete. Live Commerce7 sync is coming soon.

Claiming your listing takes a few minutes. Oxto Verified starts with a free trial and nothing charged today. The booking widget is one script tag on your website, and you set up experiences and events from your dashboard the same afternoon.