Get found by guests planning a wine trip.
Show up where wine trips get planned: in Oxto, in Google, and in the answers ChatGPT, Claude, Gemini and Perplexity give when a traveler asks where to go. The more you tell us, the more guests Oxto can send your way.
How guests find you.
Get found by AI, not just Google.
Your profile is published as structured data and llms.txt, the exact formats ChatGPT, Google, Claude, Gemini and Perplexity read: your atmosphere, amenities, wines and the experience you offer. When the next generation asks an assistant where to taste, you can be the answer.
Fill your tasting room with the right guests.
Guests search Oxto by taste, atmosphere and occasion. The more your profile tells us, the more of those searches you match, and a matched guest is one who books the tasting and shows up. Verified listings were opened about 7x as often as free ones.
Become a name the next generation knows.
Photos, the Oxto Edit and your experiences present your winery the way a modern guide would, so first-time travelers discover and remember you, right next to the names they already know. 24K+ plan wine trips on Oxto.
Kistler VineyardsForestville · Russian River ValleyStructured tastings of site-driven Chardonnay and Pinot Noir await youOxto Verifiedfrom $175
Aonair Winery & CavesSt. Helena · Napa ValleyIntimate cave tastings and sweeping Lake Hennessy views on a hidden hillside estate east of St. Helena.Oxto Verifiedfrom $85
Bruliam WinesWindsor · Russian River ValleyMeet Kerith's small-batch Pinot Noir and Chardonnay in intimate tastings that feel like wine with a knowledgeable friend.Oxto Verifiedfrom $50Verified listings get opened more.
7x1
as many profile opens for Verified wineries as free listings
24K+2
active users planning wine trips on Oxto
800+3
wineries listed across 48 regions
1. Q3 2026 Wine Country Trends report. Observed, not caused. 2. Total reach across web and app, September 2026. 3. Approved listings, September 2026.
Everything in Verified.
Oxto Verified is $49 a month or $490 a year, after a 7-day free trial. All of it is included.
- Public profilePhotos, wines, hours, tasting fee and your booking link.
- Verified badgeOn your profile and next to your name in results.
- Matched to the right guestsThe more you share, the more guest searches and tastes you match.
- Room for the detailsExperiences, photos, atmosphere and what you are known for.
- AI search visibilityPublished as llms.txt and structured data that assistants read.
- The Oxto EditA short description written for your page.
- Region and city pagesListed on the Oxto guides for your region and city.
- Keep your booking linkGuests who find you book wherever you send them.
- Visibility ScoreHow Google and AI see your website. Free for any winery.
- Weekly rescansA rescan each Monday and a short email of what changed.
- Fix CenterWhat to fix on your website, with the text to paste.
- Experiences and eventsYour tastings, events and wine club on the same page.
Questions, answered.
With Oxto, be easy to find where wine trips get planned: Google, AI assistants like ChatGPT, and wine apps. Oxto puts your winery in all three with a public profile guests search by taste, a listing Google and AI assistants can read, and Oxto Verified, which gives you room to share your experiences, booking link, photos and tasting details so Oxto can match you to more guests. Oxto has 24K+ active users planning wine trips and lists 800+ wineries across 48 regions.
Oxto gives both something clear to read. Your Oxto profile is published as structured data and llms.txt, the formats Google, ChatGPT, Claude, Gemini and Perplexity read, and it is listed on the Oxto guides for your region and city. The free Visibility Score shows which traveler questions already name you and what to fix on your own website first.
Oxto makes your winery easy for ChatGPT to read and quote. Assistants recommend places with clear hours, fees, wines and reviews on pages they can crawl; your Oxto profile has all of that in structured data and llms.txt. The free Visibility Score asks ChatGPT real traveler questions, shows whether you were named, and lists the fixes in order.
Local SEO for a winery means matching facts everywhere a guest looks: your website, your Google Business Profile, directories and AI answers. The Oxto Visibility Score checks your website, your Google listing and what AI assistants say about you, then the Fix Center gives you the exact text to paste. Verified wineries get a rescan every Monday and an email of what changed.
Oxto is where travelers plan wine trips, so your winery is marketed to people already choosing where to taste. Guests use the Oxto AI assistant, AI search and taste matching to plan by taste, region and occasion, then save wineries and book, and your events appear on the winery events page for your region. Verified wineries get found more because they share more: experiences, a booking link, photos and tasting details give Oxto more to match guests on.
Yes. A free Oxto listing is your public profile: photos, wines, hours, tasting fee and your current booking link. It does not include analytics, events or reservation tools. Claim it in a few minutes and it is live once approved.
Oxto Verified includes the Verified badge, room for your experiences, booking link, photos and tasting details so Oxto can match you to more guests, a profile Google and AI assistants can read, a weekly visibility rescan, profile and booking-click analytics, and events and experiences on your page. It is $49 a month or $490 a year after a 7-day free trial.
Yes. Oxto Verified is visibility, not bookings. Keep your current booking tool and put its link on your profile; guests who find you on Oxto book there. Only Oxto Reserve replaces a booking system.
Yes. Oxto serves wineries of every size, from a single tasting room to multi-estate portfolios. Each estate has its own profile, badge and listing, and one login switches between every winery you run, with team roles set per winery.
The Oxto Verified badge is live the day the trial starts, and everything you add to your profile starts working in guest matches right away. Your first weekly rescan lands the following Monday. Whether an AI assistant cites you depends on the question, so Oxto does not promise placements.