You could be getting a lot more tasting room visits.
Oxto puts your winery in front of people planning a trip, takes the booking, and keeps the guest on your list. Here is how.
Get found on Oxto, Google, ChatGPT, Claude, Gemini and Perplexity.
Your profile is published in the formats Google, ChatGPT, Claude, Gemini and Perplexity read. Verified wineries get found more because they tell us more: experiences, a booking link, photos and tasting details give Oxto more to match guests on, plus a weekly visibility rescan.
Get booked on Oxto and on your own website.
Guests pick a time on your profile or through the booking widget on your site, with no account needed. Requests, instant bookings and walk-ins land on one board.
Booking widgetExampleKnow every guest before they arrive.
Each booking shows the guest’s taste profile when they share it, and whether they are a club member, so the pour is right the first time.
Your reservationsExampleBring them back.
Ticketed and free events with club comps and check-in, reminders that go out on their own, and visited guests sent to your Klaviyo or Mailchimp list.
Your event pageExample
Questions, answered.
Oxto is the AI platform wineries use to get discovered and booked, in four steps. Your winery shows up on Oxto, Google and AI answers; guests book on Oxto or on your own website; each booking arrives with the guest’s taste profile; and events, reminders and your email list bring them back.
Oxto matches travelers to wineries by taste, setting and occasion through AI search, and Verified wineries get found more because they share more: their experiences, booking link, photos and tasting details give Oxto more to match guests on. Verified also includes a weekly visibility rescan. Your profile is also published as structured data and in llms.txt, so Google, ChatGPT, Claude, Gemini and Perplexity can read it.
On Oxto Reserve, guests pick an experience and a time on your Oxto profile or through the booking widget on your website, with no account needed. Paid tastings are prepaid or take a deposit, and requests, instant bookings and walk-ins land on one board.
Each reservation shows party size, occasion and the guest’s taste profile when they share it, and flags wine club members so their tasting fee is waived. Every guest stays in your dashboard with their visit history at your winery.
Reminders go out on their own, your ticketed and free events sit on the Oxto experiences calendar with club comps and check-in, and visited guests sync to your Klaviyo or Mailchimp list for the follow-up. Every booking also flows into Shopify and Vinoshipper.
Claim your winery free in a few minutes. Oxto Verified starts with a 7-day free trial. For Oxto Reserve, connect Stripe, add your experiences and time slots, and paste one script tag on your website; most wineries take their first booking the same day.
A listing is free. Oxto Verified is $49 a month or $490 a year. Oxto Reserve is $125 a month plus 1.5% on paid reservations and tickets, or $1,250 a year at 0%. Stripe’s card processing is separate, and plans are month to month.
Yes. Oxto serves wineries of every size, from a single tasting room to multi-estate portfolios and hospitality groups. One login covers every winery you run through the winery switcher, with team roles set per winery.