Know who is coming before they arrive.
Each booking carries the guest's taste profile, party and occasion, so your team can make the visit personal before the first pour. Club members are recognized and their benefits apply on their own. Your guest list stays yours.
What arrives with each booking.
The taste profile arrives with the booking.
Guests keep a profile of the wines and settings they like. When they book and opt in, it shows on your board next to their name, so the first pour is right.
Party size, occasion and a note, asked at booking.
Party size, the occasion, how they heard about you and a note for the host come in with every booking from your website or your profile.
Asked at booking
- Party size
- 2 guests
- Occasion
- Date night
- How did you hear about us?
- A friend
- Note for the host
- “Celebrating a promotion. Somewhere quiet if you have it.”
Club member experiences, applied at booking.
Club members are recognized automatically when they book, and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates. No look-ups at the desk. Bring your member list over from WineDirect, Commerce7, Vinoshipper or a spreadsheet in minutes.
On your board
Set a member rate per experience, or make a tasting members-only and approve who books.
Sent to the tools you already run.
Connect Klaviyo, Mailchimp, Shopify or Vinoshipper in Settings. Every confirmed booking, cancellation and visit flows to your list, so your follow-up goes out from your own tools.
Booked, cancelled and visited events, sent as they happen. Connect in minutes from Settings.
Your guest list belongs to you.
Every guest is yours
Name, taste profile, occasion and visit history sit in your dashboard, not somewhere you cannot reach.
Never sold, never shared
Oxto does not sell your guest list or market other wineries to your guests.
Told at booking
Guests see that their taste profile and region are shared with your winery before they confirm.
Everything in Reserve.
Oxto Reserve is $125 a month plus 1.5% on paid bookings, or $1,250 a year at 0%. It includes everything in Verified, and all of this.
- Taste profile at bookingFavorite grapes, settings and preferences with each reservation.
- Occasion and notesAnniversary, birthday, allergies, what they hope to taste.
- Party sizeHow many are coming, before they arrive.
- How they heard about youAsked on every booking, kept with the guest.
- Recognized at bookingMatched by email the moment they book. No look-ups at the desk.
- Member rates or comped tastingsComplimentary tastings or a member rate per experience, applied on their own.
- Members-only experiencesMark a tasting Members only and approve each request.
- Event comps by club tierFree or discounted seats per member, per club, with blackout dates.
- Your member list, brought overFrom WineDirect, Commerce7, Vinoshipper or a spreadsheet, in minutes.
- Guest messagingA thread tied to each booking, with notifications.
- Check-in and visit historyWho came, when, and what they booked.
- Send to your toolsKlaviyo, Mailchimp, Shopify and Vinoshipper.
- Club showcaseYour club and its perks on your profile.
Questions, answered.
Oxto puts the guest record where the tasting room works: on the reservation. Every booking arrives with party size, occasion, how the guest heard about you, a note for the host and, when the guest shares it, their taste profile. Club members are recognized at booking with their benefits applied, and every booking flows out to Klaviyo, Mailchimp, Shopify and Vinoshipper, so your follow-up runs from the tools you already use. It is part of Oxto Reserve, $125 a month plus 1.5% or $1,250 a year at 0%.
With Oxto, party size, the occasion, how they heard about you and a note for the host come with every booking. When the guest shares it, their taste profile does too: favorite grapes, the settings they like and what they usually spend on a bottle.
An Oxto taste profile is the guest’s own record of the wines and settings they like, kept on their Oxto account. It travels with the guest: when they book any winery on Oxto and opt in, the profile shows on that winery’s board next to their name. Guests are told at booking that their taste profile and region are shared with your winery.
On Oxto, the guest’s taste profile travels with them to every winery they book, and visit history is kept per winery, so each estate sees who came, when and what they booked. If you run several wineries, one login switches between them and team roles are set per winery. Oxto sends booked, cancelled and visited events to Klaviyo, Mailchimp, Shopify and Vinoshipper, where you can roll up spend across estates.
Oxto runs the guest-facing side of your club: club member experiences. Club members are recognized automatically when they book, and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates. No look-ups at the desk. Your club and its perks show on your Oxto profile. Bring your member list over from WineDirect, Commerce7, Vinoshipper or a spreadsheet in minutes. Every booking then flows back into Vinoshipper, Shopify, Klaviyo and Mailchimp, so the guest record in your club system stays complete. Live Commerce7 sync is coming soon.
Bring your member list over from WineDirect, Commerce7, Vinoshipper or a spreadsheet in minutes, and add or remove members any time. From then on, members get their benefits the moment they book, and booked, cancelled and visited events flow out to Vinoshipper, Shopify, Klaviyo and Mailchimp as they happen. Live Commerce7 sync and Zapier are coming soon.
By email. When a member books on Oxto or on your website, the reservation is flagged, their tasting fee drops to $0 or their member rate applies, members-only experiences unlock, and event comps apply.
You do. Every guest who books with you on Oxto is in your dashboard with their visit history, plus their taste profile when they share it, and every booking flows out to your email and commerce tools. Oxto never sells your list or markets other wineries to your guests.
Yes. Every Oxto booking has a message thread tied to it, with notifications for you and the guest, plus automatic confirmation and reminder emails. After the visit, the booking flows to Klaviyo, Mailchimp, Shopify or Vinoshipper so your own follow-up can go out.
Oxto Reserve. Guest profiles arrive with Oxto reservations, so they are part of Reserve ($125 a month plus 1.5% on paid bookings, or $1,250 a year at 0%). Verified covers visibility and events.