Run your tasting room from your phone.
Reservations, messages, events, club and payouts in one dashboard, and in the Studio inside the Oxto iOS app. Your team gets their own logins.
One login for everything you run.
Every booking, on your phone.
Requests, bookings and check-in on one board, in your dashboard and in the Studio. Switch between wineries from the top of the screen; roles are set per winery.
Paid to your own bank through Stripe.
Connect Stripe once from Payouts. Every paid tasting and ticket pays out on Stripe’s schedule, and the tab shows what is on the way.
Your profile, edited from the same place.
Photos, wines, hours, fees and the booking link are edited from the dashboard and go live when you save. This is what guests see.
Healdsburg, Russian River Valley
The Oxto Edit
A small family estate on the west side of the valley, pouring cool-climate Pinot Noir and Chardonnay from a porch that looks over the vines. Tastings are seated and unhurried, an hour or so, and the host usually opens something older from the library. Best for a couple or a small group who want to talk about the wine.
The Studio, in the Oxto app.
Everything on the board, on your phone: reservations, messages, events, club and payouts. Switch wineries with a tap.
Free. Sign in with the same account as your dashboard.
Everything in Reserve.
Oxto Reserve is $125 a month plus 1.5% on paid bookings, or $1,250 a year at 0%. It includes everything in Verified, and all of this.
- Overview and analyticsViews, saves, booking clicks and the last 30 days.
- Reservations boardRequests, bookings and check-in in one place.
- MessagesOne thread per booking, with notifications.
- Daily digestThe day ahead in your inbox.
- Stripe payoutsPaid to your own bank account.
- Team rolesManager, editor and viewer.
- Multi-winery switcherEvery winery you run, one login.
- Help centerSetup, billing and how-tos, inside the dashboard.
- Studio in the iOS appReservations, messages, events, club and payouts.
- EventsPublish, sell, check in and refund.
- Club member experiencesMembers recognized at booking, member rates, members-only experiences and comps.
- Profile editorPhotos, wines, hours, fees and the booking link.
Questions, answered.
Oxto runs a winery’s guest-facing operations from one dashboard and the Studio in the Oxto iOS app: reservations, messages, events, wine club, profile and Stripe payouts. The same account signs in on both, and everything also runs in the browser on any device. It is built for wineries of every size, from a single tasting room to multi-estate groups.
Oxto covers the tasting room day end to end: a reservations board with requests, bookings, check-in and no-shows, a daily digest of the day ahead, guest messages tied to each booking, club members recognized at booking, and events with check-in at the door. Paid tastings and tickets pay out to your bank through Stripe. The full board is part of Oxto Reserve, $125 a month plus 1.5% or $1,250 a year at 0%.
Yes. Oxto’s winery switcher moves between every winery you run from the top of the dashboard and the Studio, with one login. Each winery keeps its own profile, experiences, board, club and Stripe payouts, and team roles are set per winery, so a multi-estate group runs every tasting room without separate accounts.
Yes. The Oxto iOS app includes the Studio: your board, messages, events, club and payouts, with the same login as your dashboard. Everything also runs in the browser on any device, so the app is optional.
Yes. On Oxto, invite people as manager, editor or viewer from Settings, and each person gets their own login. If you run more than one winery, roles are set per winery and one login switches between them from the top of the screen.
Connect Stripe once from Payouts in Oxto. Every paid tasting and ticket pays out to your bank on Stripe’s standard schedule, and the tab shows what is on the way. Stripe charges its card processing fee on each payment.
The Oxto overview shows profile views, saves and booking clicks for the last 30 days, and each event shows its sales, RSVPs and check-ins. Analytics come with Oxto Verified and Reserve. Verified wineries also get a weekly Visibility Score rescan and a short email of what changed.
You do. Every guest who books with you on Oxto is in your dashboard with their visit history, plus their taste profile when they share it, and syncs to your email and commerce tools. Oxto never sells your list.
Yes. The Oxto dashboard has a Help and Support center with setup, billing and how-to guides, so your team finds answers without leaving the dashboard. Getting started follows the same order every time: claim your winery, add experiences, connect Stripe and invite your team.
Every claimed Oxto listing gets the dashboard and profile editor. Verified adds analytics and events. The reservations board, messages, club tools and payouts are Reserve ($125 a month plus 1.5%, or $1,250 a year at 0%).