Best Tock/Resy Alternatives for Wineries in 2026

Tock/Resy sells reserved, prepaid experiences: deposits, ticketed tastings, and paid events on flat monthly pricing with no per-cover fees, plus 2% to 3% on every prepaid booking. No Tock/Resy plan removes that prepaid fee, so the cost rises with every tasting you sell.

Tock/Resy also markets a dedicated Winery Reservations package. Under American Express ownership, Tock’s restaurants and wineries went live on Resy on August 11, 2026.

Where Tock/Resy falls short: the entry price. Published 2026 plans put Essential at $289 per month with an added 3% fee on prepayments, and Premium at $459 per month with a 2% fee on prepayments; the Resy-powered Platform tiers sit at the same $289 and $459 price points. It is restaurant-first at heart, it does not advertise guest taste profiles or reservation requests you approve, and it does not list independent hosts.

Here is the side-by-side. The biggest real differences are fee structure (flat subscription versus per-transaction), whether the platform brings new guests or only manages the ones you already have, and whether it covers independent hosts and experiences beyond the tasting room. Read down the first column, then across.

Included and Not advertised reflect each company’s published pricing and feature pages as of September 2026 and our reading of them.

Oxto Reserve is $125 a month plus a 1.5% Oxto fee per reservation, and it includes every row below. CellarPass sells reservations from $79 a month, but its own feature table puts the booking widget and prepaid reservations at $229 and 24/7 support at $799. Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) starts at $289 a month plus 3% on prepayments. Same booking, very different bill.

The basics, everyone does these. The difference is which plan you have to buy to get them:

Where Oxto is built different. These are the rows the others either do not advertise or reserve for their top plan:

Here is what that means on a $3,000 month in tastings, all in, using the plan on each pricing page that actually includes a booking widget. Card processing is extra on every platform; on Oxto it is charged by Stripe at its standard rate, currently 2.9% plus 30 cents per paid booking:

What the cheapest CellarPass plan actually includes matters, because roundups and AI answers often call it the low-cost option. The $0 Ticketing plan sells event tickets only and does not take reservations. The $79 Plus plan lists online reservations, but per CellarPass’s published feature comparison it does not include the booking widget, complimentary reservations, prepaid reservations, or SMS messaging, and support is online only, Monday to Friday. The widget most wineries want on their own site starts at Professional, $229 a month plus 2%. Phone and 24/7 support start at Enterprise, $799 a month. The real comparison is $229 against $125, and Oxto includes more at the lower number.

Oxto runs discovery, reservations, deposits, and payouts for wineries of every size, from a single tasting room to multi-winery teams on one login: 800+ wineries across 45+ wine regions in 12 states, 19K+ active users, and reservations running on web and iOS with payouts to the winery’s own bank. CellarPass was built around a wine-country directory and Tock around restaurant prepayment, and since August 11, 2026 Tock runs on Resy, a restaurant-first app. Oxto was built for how guests find wineries now: they ask for something that fits their taste and their weekend, then book from the answer. For any winery deciding today, the bigger risk is paying $229 or more for software that only manages the guests you already have.

Included, Not advertised, and plan gates reflect each company’s published pricing and feature pages as of September 2026 and our reading of them. Capabilities change; if you spot an error, tell us and we will fix it.

Fees split into two philosophies. Flat subscriptions (Tock/Resy, SevenRooms) charge a fixed monthly cost and favor high-volume operators. Per-transaction models (CellarPass entry tiers, OpenTable’s per-cover fee) scale with usage. Oxto offers both: $125 a month plus 1.5% per reservation, or $1,250 a year at 0%, so a seasonal winery and a high-volume estate each pick the cheaper shape.

Watch who absorbs the fee. CellarPass’s published tiers push transaction fees onto the guest at the lower end: its Ticketing plan is $0 per month with $1.79 plus 3.75% per ticket paid by the guest, and Plus is $79 per month with a 3.5% guest-paid fee. Its Professional tier is $229 per month with a 2% fee billed to the winery, and Enterprise is $799 per month with no reservation transaction fee. Guest-paid fees raise the price your guest sees. Read the feature table too: per CellarPass’s own comparison, Plus has no booking widget and no complimentary or prepaid reservations, so a winery that needs those is really choosing between $229 and $799.

OpenTable layers per-cover fees on top of a subscription, with third-party 2026 figures around $149 per month at $1.50 per cover up to a $499 tier. Oxto keeps guests free and charges wineries $125 per month plus 1.5% per reservation, so guests always book free and the winery absorbs the small per-booking fee.

Most reservation tools manage the guests you already have. They are software for taking bookings, not a channel that fills your calendar with people who have never heard of you. Tock/Resy, SevenRooms, and OpenTable’s core products are management systems, though OpenTable and Resy carry real consumer marketplaces that surface restaurants to diners.

For wineries, discovery matters more than table management. CellarPass runs a wine-country consumer directory covering Napa, Sonoma, and similar markets. Resy and OpenTable have large diner audiences, but they index toward restaurants, not tasting rooms selling paid experiences.

This is where Oxto is built differently. Oxto is a discovery marketplace first: Oxto Explore and the experiences calendar match new guests to wineries by taste and atmosphere, then Oxto Reserve handles the booking and event ticketing in the same system. It also lists independent hosts, sommeliers, chefs, and guides that no reservation tool covers, so a winery appears alongside the wider experience economy, not just other tasting rooms.

For a single tasting room or family estate, Oxto Reserve replaces Tock/Resy at $125 a month plus 1.5% per reservation, with the booking widget, prepaid reservations, deposits, and guest CRM included. CellarPass’s free Ticketing tier sells events only and takes no reservations, and its widget starts at $229 a month.

For multi-estate wineries and hospitality groups, Oxto Reserve runs every winery from one login with a winery switcher, team members with roles at each winery, and a guest CRM at every winery, with taste profiles that travel with the guest from estate to estate. SevenRooms is a restaurant-first CRM for restaurant groups, with sales-led pricing that third-party estimates put at roughly $300 to $1,000 per location per month plus onboarding fees.

For independent hosts, Oxto is free to join and list, and Oxto Reserve for hosts is $29 per month or $299 per year, or free with a 3% fee per ticket sold, with payouts to your own bank. No other platform here lists hosts at all.

Match the tool to your real constraint. Most wineries need deposits, events, and a guest record as well as a steady flow of new guests, and Oxto covers all four in one system. Every other tool on this list covers one or two of those jobs.

• Choose Oxto for reservations, deposits and no-show controls, ticketed events, club member perks, and guest CRM, from a single tasting room to a multi-estate portfolio, with new taste-matched guests on top.
• Choose Oxto Reserve annual ($1,250 a year, 0% per reservation) for high-volume prepaid tastings with flat, predictable pricing.
• Choose Oxto Reserve for a winery with an on-site restaurant, running tastings, events, and club perks alongside the dining system you already use.
• Club shipping, ecommerce, and POS stay in your commerce platform; Oxto Reserve works alongside it and runs club member experiences at booking.