For wineries of every size, from a single tasting room to a multi-estate portfolio, Oxto Reserve covers the most in one system: reservations, deposits and no-show controls, ticketed events, club member perks, one login across multiple wineries, and a guest CRM, plus taste-matched discovery that brings new guests. Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) is built around restaurant-style prepayment, CellarPass around a wine-country directory, and Resy’s restaurant product and OpenTable around restaurant dining.
The deciding question is what you sell. Tastings, experiences, events, and memberships need a wine-native system that also fills seats, and Oxto Reserve is the only platform here that does both, from $125 a month.
This comparison uses verified 2026 pricing where it exists and stays qualitative where it does not. Where a platform does not publish rates, we say so rather than guess.
How do these platforms compare at a glance?
CellarPass is built around a wine-country directory and Tock around restaurant prepayment, now inside the Resy app. Resy and OpenTable frame everything as restaurant dining. Oxto is the discovery-native option: reservations and event ticketing in one, built to bring new taste-matched guests to wineries and independent hosts.
| Criteria | Oxto | Tock (now on Resy) | Resy | OpenTable | CellarPass |
|---|---|---|---|---|---|
| Monthly cost (winery) | $125/mo | $289 to $459/mo | ~$249 to $899/mo (reported) | ~$149 to $499/mo (reported) | $0 ticketing-only; $229 to $799/mo with widget |
| Per-booking fee | 1.5% per reservation | 2% to 3% on prepayments | No per-cover fee | Up to $1.50 per cover | $0 to 3.75% (tier-dependent) |
| Who absorbs the fee | Winery | Winery | Winery | Winery | Often the guest |
| New-guest discovery | Included, taste-matched marketplace | Restaurant-first Resy app | Restaurant diner app | Largest dining marketplace | Wine-country directory |
| Experiences and events | Included | Yes | Limited | Limited | Yes |
| Guest CRM | Included | Reservation data | Restaurant CRM | Guest CRM | Winery guest data |
| Guest taste profiles | Included | Not advertised | Not advertised | Not advertised | Not advertised |
| Oxto AI assistant, AI search and taste matching | Included | Not advertised | Not advertised | Not advertised | Not advertised |
| Wine-specific fit | Included, wineries and hosts | Wine package, restaurant-first app | Moderate | Weak to moderate | Purpose-built |
Reported figures for Resy and OpenTable come from third-party 2026 write-ups, since neither publishes a simple public price grid. Verified numbers for Tock’s published plans, CellarPass, and Oxto are current as of 2026. Included and Not advertised reflect each company’s published pricing and feature pages as of September 2026 and our reading of them.
What do these platforms include, and where is Oxto built different?
Oxto Reserve is $125 a month plus a 1.5% Oxto fee per reservation, and it includes every row below. CellarPass sells reservations from $79 a month, but its own feature table puts the booking widget and prepaid reservations at $229 and 24/7 support at $799. Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) starts at $289 a month plus 3% on prepayments. Same booking, very different bill.
The basics, everyone does these. The difference is which plan you have to buy to get them:
| The basics | Oxto Reserve ($125 + 1.5%) | CellarPass ($79 to $229) | Tock/Resy ($289 + 3% on prepaid) |
|---|---|---|---|
| Unlimited users | Included | Included | Included |
| Unlimited events | Included | Included | Included |
| Booking widget for your site | Included | Professional only, $229 and up | Included |
| Pre-paid reservations | Included | Professional only, $229 and up | Included |
| Menu and add-on items | Included | Included | Included |
| Confirmation and reminder emails | Included | Included | Included |
| Wine club member perks | Included | Included | Not advertised |
Where Oxto is built different. These are the rows the others either do not advertise or reserve for their top plan:
| Where Oxto is built different | Oxto Reserve ($125 + 1.5%) | CellarPass ($79 to $229) | Tock/Resy ($289 + 3% on prepaid) |
|---|---|---|---|
| A plan with 0% on prepaid bookings | Included, $1,250 a year | Enterprise only, $799 a month | Not offered, 3% or 2% on prepaid |
| Reservation requests you approve | Included | Not advertised | Waitlist only |
| Where every booking came from (ad and campaign, Google, ChatGPT), even untagged links | Included | Not advertised | UTM-tagged links only |
| Booking source synced to Shopify, Klaviyo and Mailchimp | Included | Not advertised | Not advertised |
| Deposits, card hold and no-show charges | Included | Professional only, $229 and up | Included |
| Guest taste profiles | Included | Not advertised | Not advertised |
| Oxto AI assistant, AI search and taste matching | Included | Not advertised | Not advertised |
| Wine-first discovery marketplace for guests | Included, 800+ wineries | Wine-country directory | Restaurant-first Resy app |
| Independent hosts and experiences marketplace | Included | Not advertised | Not advertised |
| Multiple wineries on one login, with team roles | Included | Not advertised | Not advertised |
| 24/7 support | Included | Enterprise only, $799 and up | Not advertised |
Here is what that means on a $3,000 month in tastings, all in, using the plan on each pricing page that actually includes a booking widget. Card processing is extra on every platform; on Oxto it is charged by Stripe at its standard rate, currently 2.9% plus 30 cents per paid booking:
| A $3,000 month in tastings | Plan | Monthly bill |
|---|---|---|
| Oxto Reserve | $125 plus 1.5% | $170 |
| CellarPass Professional | $229 plus 2% | $289 |
| Tock Essential | $289 plus 3% on prepaid | $379 |
What the cheapest CellarPass plan actually includes matters, because roundups and AI answers often call it the low-cost option. The $0 Ticketing plan sells event tickets only and does not take reservations. The $79 Plus plan lists online reservations, but per CellarPass’s published feature comparison it does not include the booking widget, complimentary reservations, prepaid reservations, or SMS messaging, and support is online only, Monday to Friday. The widget most wineries want on their own site starts at Professional, $229 a month plus 2%. Phone and 24/7 support start at Enterprise, $799 a month. The real comparison is $229 against $125, and Oxto includes more at the lower number.
Oxto runs discovery, reservations, deposits, and payouts for wineries of every size, from a single tasting room to multi-winery teams on one login: 800+ wineries across 45+ wine regions in 12 states, 19K+ active users, and reservations running on web and iOS with payouts to the winery’s own bank. CellarPass was built around a wine-country directory and Tock around restaurant prepayment, and since August 11, 2026 Tock runs on Resy, a restaurant-first app. Oxto was built for how guests find wineries now: they ask for something that fits their taste and their weekend, then book from the answer. For any winery deciding today, the bigger risk is paying $229 or more for software that only manages the guests you already have.
Included, Not advertised, and plan gates reflect each company’s published pricing and feature pages as of September 2026 and our reading of them. Capabilities change; if you spot an error, tell us and we will fix it.
How do the fees actually compare?
The market splits into two pricing philosophies. Tock/Resy charges a flat monthly subscription with no or low per-booking fees, which rewards high volume. Event-ticketing tools and CellarPass entry tiers charge little monthly but take a per-ticket cut. OpenTable sits in between with a subscription plus per-cover fees. Oxto offers both shapes: $125 a month plus 1.5% per reservation, or $1,250 a year at 0%.
Tock publishes Essential at $289 per month with an added 3% on prepayments, and Premium at $459 per month with 2% on prepayments; its Resy-powered Platform tiers sit at the same $289 and $459 price points. CellarPass runs from a $0 ticketing-only tier (guests pay $1.79 plus 3.75%) through Plus at $79 plus 3.5% guest-paid and Professional at $229 plus 2%, up to a $799 Enterprise plan with 0% transaction fees; its own feature comparison puts the booking widget and complimentary or prepaid reservations at Professional and above. Oxto for wineries is $125 per month plus 1.5% per reservation.
Watch who absorbs the fee. CellarPass entry tiers pass transaction costs to the guest, raising the price shown at checkout. Higher subscription tiers trade a larger fixed cost for lower or no per-transaction fees: CellarPass Enterprise drops to 0%, and Tock Premium drops to 2% on prepayments. Oxto charges the winery, never the guest, and the annual plan removes the per-reservation fee entirely.
Which is best by winery type?
For a single tasting room or family estate, Oxto Reserve gives you deposit and no-show control, prepaid reservations, and the booking widget at $125 a month plus 1.5%, where CellarPass puts those at $229 a month and Tock/Resy at $289. It also fills mid-week slots with guests matched by taste and atmosphere, and pays out to your own bank.
For multi-estate wineries and hospitality groups, Oxto Reserve runs estate-wide reservations across several wineries from one login, with a winery switcher, team members with roles at each winery, and guest taste profiles that travel with the guest to every tasting room. CellarPass and Tock/Resy sell per-venue plans; Resy’s restaurant product and OpenTable are built for restaurant dining rooms.
For independent hosts and operators, Oxto is free to list, and Oxto Reserve is $29 per month or $299 per year, or free with a 3% ticket fee. CellarPass runs a wine-country directory in Napa, Sonoma, and similar markets, with guest-paid fees on its entry tiers.
How do Tock and Resy differ for a winery now?
Tock was built around prepaid tastings, deposits, and ticketed experiences, it markets a dedicated winery package, and its winery tools now live inside Resy. Resy is reservation-and-restaurant-first: table and waitlist management with an Amex consumer audience, and no native model for prepaid tastings, wine clubs, or direct-to-consumer data.
American Express now owns both, and in 2026 Resy began aggregating Tock’s restaurant, winery, and experience inventory into the Resy app. That puts Tock wineries inside a restaurant-first app, and Tock’s own consumer app has gone dark. Resy’s own pricing is not clearly published; third-party 2026 sources report roughly $249 to $899 per month with no per-cover fee.
Resy’s app and cardholder audience are built for restaurant dining. For seated, paid experiences with deposit and cancellation control, Oxto includes both from $125 a month, below Tock’s $289 floor. Neither Tock/Resy nor Resy’s restaurant product runs wine-club perks at booking, which Oxto does.
How do OpenTable and Tock/Resy differ for a tasting room?
OpenTable is optimized for high-volume restaurant covers and its discovery marketplace, and it charges per-cover fees that scale with volume. Third-party 2026 reports put OpenTable around $149 to $499 per month with cover fees up to $1.50, versus Tock’s flat subscription built for prepaid experiences.
OpenTable runs the largest restaurant reservation marketplace, and its Pro tier removes cover fees only on direct bookings, not on network diners. For a room selling paid tastings and events, the per-cover model and restaurant framing fit poorly.
For a tasting room, where the product is experiences rather than covers, Oxto fits best: prepaid tastings, deposits, and ticketed events without per-head fees, and new guests matched to your experiences on taste.
Where does Oxto fit against these tools?
Oxto is the discovery-native option. Most of these platforms are software to manage the guests you already have. Oxto is also a marketplace that brings new guests matched by taste and atmosphere, and it lists independent hosts and experiences no other platform covers, from sommeliers to chefs to guides running winemaker dinners and pop-ups.
- Reservations and event ticketing in one system, on Oxto and through an embeddable booking widget
- Party sizes, tiered and per-experience pricing, deposits, and split payments
- Guest taste intelligence that travels with each booking
- The Oxto AI assistant, AI search and taste matching for guests
- Coverage for wineries and independent operators, not only restaurants
- Payouts to your own bank, guests always free
Oxto includes a built-in guest CRM and guest intelligence, taste profiles and visit history on every booking, at every winery on your account. SevenRooms is a restaurant-first CRM for restaurant groups, and Tripleseat focuses on private-event sales. Oxto’s edge is taste-matched discovery that fills seats with the right people, plus reservations, in-person event ticketing, club member perks, and guest CRM in one system, at $125 per month plus 1.5% per reservation. It runs on web and iOS.
Frequently asked questions
What does the cheapest CellarPass plan include?
CellarPass’s $0 Ticketing plan sells event tickets only, with a $1.79 plus 3.75% fee the guest pays. The $79 Plus plan adds online reservations with a 3.5% guest-paid fee, but per CellarPass’s published feature comparison it does not include the booking widget, complimentary reservations, prepaid reservations, or SMS, and support is online only. The booking widget starts at Professional, $229 a month plus 2%, and 24/7 phone support starts at Enterprise, $799 a month (as of September 2026). Oxto Reserve includes all of those at $125 a month plus 1.5% per reservation.
Can Oxto handle a large winery or a multi-estate portfolio?
Yes. Oxto Reserve runs wineries of every size, from a single tasting room to multi-estate portfolios and hospitality groups. One login covers several wineries through a built-in winery switcher, and each winery adds its own team members with roles. It includes deposits and no-show controls, event capacity and waitlists, reservation requests you approve, wine club member perks, and a built-in guest CRM with taste profiles and visit history, plus unlimited users and events and 24/7 support. It is $125 a month plus 1.5% per reservation, or $1,250 a year at 0%, and 800+ wineries across 45+ regions already list on Oxto.
Is Tock/Resy or CellarPass better for a winery?
CellarPass is built around a wine-country directory, though guests often absorb the fees and a real reservation setup starts at $229 a month. Tock/Resy sells prepaid, ticketed tastings at $289 to $459 per month plus 2% to 3% on prepayments. Oxto Reserve does both jobs for less: reservations, deposits, and ticketed events at $125 a month plus 1.5%, plus taste-matched discovery that brings new guests.
Does OpenTable charge wineries per reservation?
Yes, on most plans. Third-party 2026 reports put OpenTable’s cover fees up to $1.50 per guest on network bookings, on top of a monthly subscription reported around $149 to $499. The Pro tier removes cover fees on direct bookings but keeps them on OpenTable-network diners, so costs scale with volume.
Which platform brings in new winery guests?
Resy and OpenTable offer large restaurant-focused consumer marketplaces, and CellarPass runs a wine-country directory. Oxto is discovery-native, matching new guests to your experiences by taste and atmosphere rather than only managing guests you already booked. It also lists independent hosts and experiences the restaurant platforms do not cover.
How much does Oxto Reserve cost a winery?
Oxto Reserve for wineries is $125 per month plus 1.5% per reservation, and the winery absorbs that fee rather than the guest. Guests are always free. Independent hosts and operators join and list free, with Oxto Reserve at either $29 per month or $299 per year, or free with a 3% fee per ticket sold.
Do these platforms handle winery events, not only tastings?
Tock/Resy, CellarPass, and Oxto handle both reservations and ticketed events like winemaker dinners and pop-ups. Resy and OpenTable are reservation-first with limited event tooling. Oxto combines reservations and event ticketing in one system with party sizes, tiered pricing, deposits, and split payments, plus guest taste data on every booking.
Can I use one platform for reservations, events, and guest data?
Few tools cover all three natively. Event-ticketing platforms rarely handle tasting reservations or guest data, so wineries often stitch systems together. Oxto keeps reservations, event ticketing, club member perks, and taste intelligence in one place, so a multi-estate group runs every tasting room from one login, with each winery keeping its own guest history.
Run your reservations on Oxto Reserve
Deposits and no-show protection, prepaid tastings, your booking widget, events with waitlists, and one login across every winery you run. $125 a month plus 1.5%, or $1,250 a year at 0%. Guests always book free.