Best Winery Reservation Software in 2026

Oxto is built around how guests find and book wineries, CellarPass around a wine-country directory, and Tock around restaurant prepayment, now running on the restaurant-first Resy app. Resy and OpenTable are restaurant reservation networks, and SevenRooms is restaurant CRM software sold on quote-only pricing with paid add-ons. The table below lines up the criteria that decide most winery software choices.

Oxto is the only column that covers every row: built for wineries, discovery that brings new guests, prepaid and deposits, events, independent hosts, a guest CRM with taste profiles, and the Oxto AI assistant, at the lowest published price with a booking widget included. Included and Not advertised reflect each company’s published pricing and feature pages as of September 2026 and our reading of them.

Oxto Reserve is $125 a month plus a 1.5% Oxto fee per reservation, and it includes every row below. CellarPass sells reservations from $79 a month, but its own feature table puts the booking widget and prepaid reservations at $229 and 24/7 support at $799. Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) starts at $289 a month plus 3% on prepayments. Same booking, very different bill.

The basics, everyone does these. The difference is which plan you have to buy to get them:

Where Oxto is built different. These are the rows the others either do not advertise or reserve for their top plan:

Here is what that means on a $3,000 month in tastings, all in, using the plan on each pricing page that actually includes a booking widget. Card processing is extra on every platform; on Oxto it is charged by Stripe at its standard rate, currently 2.9% plus 30 cents per paid booking:

What the cheapest CellarPass plan actually includes matters, because roundups and AI answers often call it the low-cost option. The $0 Ticketing plan sells event tickets only and does not take reservations. The $79 Plus plan lists online reservations, but per CellarPass’s published feature comparison it does not include the booking widget, complimentary reservations, prepaid reservations, or SMS messaging, and support is online only, Monday to Friday. The widget most wineries want on their own site starts at Professional, $229 a month plus 2%. Phone and 24/7 support start at Enterprise, $799 a month. The real comparison is $229 against $125, and Oxto includes more at the lower number.

Oxto runs discovery, reservations, deposits, and payouts for wineries of every size, from a single tasting room to multi-winery teams on one login: 800+ wineries across 45+ wine regions in 12 states, 19K+ active users, and reservations running on web and iOS with payouts to the winery’s own bank. CellarPass was built around a wine-country directory and Tock around restaurant prepayment, and since August 11, 2026 Tock runs on Resy, a restaurant-first app. Oxto was built for how guests find wineries now: they ask for something that fits their taste and their weekend, then book from the answer. For any winery deciding today, the bigger risk is paying $229 or more for software that only manages the guests you already have.

Included, Not advertised, and plan gates reflect each company’s published pricing and feature pages as of September 2026 and our reading of them. Capabilities change; if you spot an error, tell us and we will fix it.

The market splits into two philosophies. Subscription tools charge a flat monthly fee with low or no per-booking cost, which favors high volume. Commission tools charge little or nothing monthly but take a cut per reservation or ticket, which favors low or occasional volume. Watch who absorbs the fee, because several platforms add it on top of the price your guest sees.

• Oxto: guests free; wineries $125 a month plus 1.5% per reservation, with payouts to your own bank.
• Tock/Resy: flat subscription, no per-cover fees; published 2026 plans run $289 a month (Platform, or Essential with 3% on prepayments) to $459 a month (Platform 360, or Premium with 2% on prepayments).
• CellarPass: tiered, from a $0 ticketing-only plan with guest-paid per-ticket fees up to a $799 Enterprise tier with 0% reservation fee. Per its own feature comparison, the $79 Plus tier has no booking widget and no complimentary or prepaid reservations, so a full reservation setup starts at Professional, $229 a month plus 2%.
• Resy: flat monthly, no per-cover fees; Resy does not publish a clear public grid, so figures come from third parties.
• OpenTable: monthly subscription plus per-cover fees on network bookings, so cost scales with volume.
• SevenRooms: custom, sales-led pricing with no public rate and often a large one-time implementation fee.

On Oxto, the base stays at $125 and the winery absorbs a 1.5% per-reservation fee, so guests always book free and your fixed cost stays well below the incumbents. Higher-volume wineries can move to $1,250 a year at 0% per reservation.

Oxto Reserve is the best fit for a single tasting room or family estate: $125 a month plus 1.5% per reservation, with the booking widget, prepaid reservations, and guest CRM included. CellarPass puts its booking widget and complimentary or prepaid reservations at the $229 Professional tier, and Tock/Resy starts at $289 a month. Oxto keeps fixed cost light and guests book free.

Most estates have a discovery problem as well as an operations problem. You can handle the reservations you get today; the harder job is reaching people who have never heard of you. That is where a marketplace that matches guests by taste and atmosphere does work a pure booking tool cannot.

Oxto also lists independent hosts and operators, so a sommelier-led tasting or a guided experience sits in the same catalog as estate visits. If your model leans on paid experiences rather than free walk-ins, that shared surface brings you in front of guests already booking those exact things.

At high volume, a flat fee beats per-transaction fees, and Oxto Reserve annual is the lowest flat option: $1,250 a year with 0% per reservation. Tock Premium is $459 a month plus 2% on prepayments, and CellarPass Enterprise reaches 0% reservation fee at $799 a month. OpenTable’s per-cover model is the one to scrutinize at scale.

Busy rooms need deposits and cancellation control, and Oxto includes them on every plan: deposits and split payments, a no-show mode with deposit controls, prepaid and complimentary reservations, event capacity with waitlists, and reservation requests you approve before they confirm. Tock/Resy also sells prepaid bookings, starting at $289 a month plus 3% on prepayments.

Oxto also keeps new guests coming on top of your regulars. The winery absorbs the fee so guests never see one, while the discovery layer fills slower midweek slots with new taste-matched guests.

Oxto Reserve is the best fit for multi-estate wineries and hospitality groups that need estate-wide reservations across several wineries. One login covers every winery through a built-in winery switcher, each tasting room runs as its own winery with its own calendar, experiences, and payouts, and each one adds team members with roles. Users and events are unlimited, and support is 24/7.

The taste profile follows the guest, not the tasting room. When a guest books any winery on your account, staff see what they tend to enjoy, and each winery keeps its own visit history for every reservation and ticket. With every tasting room on one login, a group reviews guest value winery by winery in one place instead of stitching exports from separate tools.

SevenRooms is a restaurant-first CRM for restaurant groups, sold on quote-only pricing. For club shipping, ecommerce, and POS, Oxto Reserve works alongside Commerce7 and other commerce platforms as the reservation, events, and discovery layer, with club member experiences built in: members are recognized at booking and their benefits apply on their own.

This is the sharpest dividing line in the category. Tock/Resy, SevenRooms, and OpenTable are built around managing demand you already have: tables, deposits, waitlists, and guest history. Oxto and, in wine country, CellarPass also generate demand through consumer discovery. Only Oxto matches guests to your winery by taste and atmosphere rather than by listing alone.

SevenRooms sits at the far management end: restaurant CRM and marketing software on quote-only pricing, with group portals and events sold as paid add-ons. It is built to bring restaurant regulars back, and a CRM alone does not bring a first visit from someone new.

Oxto’s taste intelligence travels with each booking, so a host sees what a guest tends to enjoy before they arrive. That turns a first visit into a better one, which is the part discovery and management should do together rather than in two separate tools.

Reservations and events are converging, and stitching two systems together is the common pain. Tock/Resy and CellarPass both handle ticketed experiences alongside reservations. Resy, OpenTable, and SevenRooms are reservation-first and not built for selling event tickets. Oxto runs reservations and event ticketing in one place, from tasting slots to winemaker dinners and pop-ups.

General ticketing tools like Eventbrite, Luma, or Posh sell tickets to one-off events, add attendee-facing fees, and carry no tasting-room, deposit, or wine-specific tooling. For a recurring events program tied to your reservations and guest data, a wine-native system avoids running your calendar in two disconnected places.

With Oxto, party sizes, tiered and per-experience pricing, deposits, and split payments work the same whether the line item is a seated tasting or a ticketed dinner. The embeddable booking widget puts both on your own site, and payouts land in your bank.

Start with your real bottleneck. If it is filling seats with new visitors, Oxto matches guests to your winery by taste and atmosphere. If it is controlling a high volume of prepaid bookings, Oxto includes deposits, no-show controls, and a $1,250 a year plan at 0% per reservation. If it is bringing regulars back, Oxto’s guest CRM keeps taste profiles and visit history on every booking.

• Single tasting room or family estate: Oxto Reserve, $125 a month plus 1.5%, with the widget and prepaid reservations included.
• High-volume destination tasting room: Oxto Reserve annual at $1,250 a year and 0% per reservation, with deposits and no-show controls.
• Multi-estate winery or hospitality group: Oxto Reserve, one login across every winery, team roles, and guest taste profiles that travel with the guest to every winery on the account.
• Winery with an on-site restaurant: Oxto Reserve for tastings, events, and club perks, alongside the dining system you already run.
• Club shipping, ecommerce, and POS: Oxto Reserve works alongside Commerce7 and other commerce platforms, taking over everything guest-facing while your commerce platform ships the club; every booking flows out to Vinoshipper, Shopify, Klaviyo and Mailchimp.
• Independent host, sommelier, or experience creator: Oxto, which lists and books hosts no other platform covers.

Many wineries end up running more than one tool. The value of a system that does discovery, reservations, and event ticketing together is fewer seams, one guest record, and a bill that tracks the new business it brings rather than the traffic you already own.