Best Software for Winery Events and Ticketing

Oxto Reserve and Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) combine reservations with ticketing; Eventbrite and Posh are pure ticketing; Tripleseat manages private events. Oxto is the only one built around a discovery marketplace that surfaces your events to new taste-matched guests, and the only one covering independent hosts alongside wineries. The table below lays out the differences.

For an independent host, Oxto is free to list and charges 3% per paid ticket, or 1.5% on the $29 a month plan and 0% on the $299 a year plan. Luma is free with a 5% fee, or 0% at $708 a year. Posh sets its fee at checkout and does not publish a fixed rate; third-party 2026 reports put it near 10% plus $0.99 a ticket. Eventbrite charges 3.7% plus $1.79 a ticket. Tock/Resy (Tock moved onto Resy, American Express’s restaurant-first app, in August 2026) and CellarPass start at $229 to $289 a month plus 2% to 3%, with no free reservation tier. Card processing is extra on all of them; on Oxto it is charged by Stripe at its standard rate, currently 2.9% plus 30 cents per paid ticket.

On $5,000 in ticket sales (100 tickets at $50), here is what each platform keeps in platform fees before card processing:

What each platform actually charges, plainly:

• Oxto: free to join and list. 3% Oxto fee per paid ticket sold, or Oxto Reserve at $29 a month (1.5% per ticket) or $299 a year (no per-ticket Oxto fee). Stripe card processing, currently 2.9% plus 30 cents, applies to paid tickets. Free events are free. Takes seated reservations and ticketed events, keeps a taste profile on every guest, and lists you next to wineries in taste-matched discovery with the Oxto AI assistant and AI search.
• Luma: free plan with a 5% platform fee on paid tickets and free events free. Luma Plus removes the fee for $59 a month billed annually ($708 a year). Events only, no seated reservations.
• Posh: free to publish, no monthly fee. Posh does not publish a fixed rate; its fee is set at checkout and shown all-in, and third-party 2026 reports put it near 10% plus $0.99 a ticket with card processing included in that figure. Built for nightlife and music. Events only.
• Eventbrite: free events free. Paid tickets carry 3.7% plus $1.79 per ticket and 2.9% payment processing per order, passed to the buyer by default. The largest general event marketplace. Events only.
• Tock/Resy and CellarPass: venue reservation platforms with no free reservation tier. Tock Essential is $289 a month plus 3% on prepayments. CellarPass Professional is $229 a month plus 2%, and CellarPass Enterprise is $799 a month with no reservation fee. Neither lists independent hosts.

Included and Not offered reflect each company’s public pricing and feature pages as of September 2026 and our reading of them. Company names are trademarks of their owners. Capabilities change; if you spot an error, tell us and we will fix it.

Fee structures split into two camps: flat monthly subscriptions and per-ticket commissions. Eventbrite and Posh charge no monthly fee but take a cut of each ticket. Tock/Resy charges a flat monthly rate. Oxto Reserve gives hosts both options, so low-volume and high-volume events each get a fair deal.

Eventbrite’s US structure is roughly 3.7% plus $1.79 per paid ticket, with about 2.9% payment processing on top, and those fees usually land on the attendee. Posh does not publish a fixed rate; third-party 2026 reports put it near 10% plus $0.99 per ticket, shown all-in to the buyer since April 2026, so the guest sees a higher price. On a $25 ticket, commission models can run steep in percentage terms.

Tock/Resy uses a flat subscription: its Essential plan is $289 per month with an added 3% on prepayments, and Premium is $459 per month with 2% on prepayments. Oxto Reserve annual gives the same predictability for less: $1,250 a year with 0% per reservation.

Oxto Reserve for independent hosts is either $29 per month or $299 per year, or free with a 3% fee per ticket sold. Wineries pay $125 per month plus 1.5% per reservation. You choose whether the guest or the house absorbs a fee, and payouts go straight to your own bank.

Eventbrite is a general-admission ticket seller with a mass-market audience. There is no monthly fee and free events cost nothing to run, but every paid ticket carries about 3.7% plus $1.79, usually added to the price the guest sees.

Per-ticket fees run high in percentage terms on lower-priced tickets, and attendee-facing fees raise the price guests see. Eventbrite has no tasting-room reservation, deposit, or wine-club tooling, and its mass-market brand does not signal premium wine. It is a ticketing tool, not a hospitality system.

For a winery, every Eventbrite event is a guest list that never reaches your tasting-room records. Oxto Reserve sells the same ticket at 1.5% on the monthly plan or 0% on the annual plan, and every buyer lands in your guest CRM with a taste profile.

Tock sells prepaid, reserved tastings and ticketed experiences, markets a dedicated winery package, and since August 11, 2026 runs inside the Resy app, a restaurant-first app owned by American Express, while Tock’s own consumer app has gone dark.

The friction is price and fit. Tock’s flat monthly plans run from $289 to $459, and the Essential and Premium tiers add 3% and 2% on prepayments. Tock/Resy is restaurant-first, so it does not run club member perks at checkout. Oxto Reserve includes prepaid tastings, deposits, and ticketed events from $125 a month, with member perks applied at booking.

Tripleseat is private-event sales software for weddings, buyouts, and corporate groups: leads, proposals, contracts, and banquet event orders. Its pricing is custom and sales-led rather than published, so treat any figure you see as an estimate.

It is not a consumer-facing reservation or ticketing marketplace: it does not sell public event tickets, run tasting reservations, or bring new guests. Oxto Reserve handles private bookings with reservation requests you approve before they confirm, deposits, and split payments, and it runs every public event and tasting in the same system.

Oxto Reserve fits wineries that want reservations and event ticketing in one product, plus new guests they would not otherwise reach. Unlike pure ticketing tools, Oxto is a discovery marketplace: it surfaces your winemaker dinners, releases, and tastings to guests matched by taste and atmosphere, not only software to manage the list you already have.

The reservation and ticketing side handles party sizes, tiered and per-experience pricing, deposits, and split payments. Guest taste intelligence travels with each booking, so you know who is coming and what they like. Payouts go to your own bank. Oxto also lists independent hosts, sommeliers, chefs, and experience creators that no winery-only platform covers.

Oxto is built for wine, food, and hospitality, and its audience is people looking for exactly those. Eventbrite is built for mass general-admission events like large concerts. For winery events tied to tastings, members, and guest data, Oxto Reserve is the tighter fit.

Oxto Reserve is the winery event platform that combines ticketing with club member experiences. Club members are recognized automatically when they book, and you set a member benefit per event: complimentary tickets, a percent off, or a dollar discount, with a set number of tickets per member. Members verify with the email on their membership, and the benefit applies at checkout.

Members get the same treatment on tastings. An experience can carry a member rate or a complimentary member booking, recognized when the guest books, and comps and blackout dates keep member perks inside the dates you choose. Event capacity and waitlists keep sold-out dinners full without overbooking.

Price the seat, protect it, and sell the extras. Oxto Reserve supports per-experience pricing and tiered per-person pricing by party size, so a standard seat and a reserve pairing can sit side by side. Deposits and split payments lock in larger parties, and a no-show charge on a held card protects the seats you turned others away for.

• Tiered pricing: separate experiences at different price points, plus per-person tiers by party size.
• Deposits and prepayment: collect upfront or hold a card with a no-show or late-cancel charge.
• Upsells: menu and add-on items attached to the booking, such as a bottle, a cheese board, or a library pour.
• Capacity and waitlists: sell to capacity, then capture demand on a waitlist.
• Member pricing: club comps or discounts that reward members without discounting the public price.

Every ticket and reservation also adds to the guest’s taste profile and visit history, so the next dinner invitation reaches the guests most likely to buy.

For a single tasting room running a handful of events a year, Oxto Reserve at $125 a month plus 1.5% runs events, tastings, and members together. For a high-volume estate with a steady events calendar, Oxto Reserve annual at $1,250 a year removes the per-reservation fee.

For multi-estate wineries and hospitality groups, Oxto Reserve runs every winery’s events from one login, with team members and roles at each winery and a guest CRM at each one. Private buyouts run through reservation requests you approve, with deposits, so events, tastings, and buyouts share one guest record.