WineDirect Classic Is Shutting Down: What Changes for Your Tasting Room Reservations

The WineDirect Classic software is. In January 2025, Commerce7 announced that its parent company Fullsteam had agreed to acquire WineDirect’s direct-to-consumer SaaS division, with about 35 WineDirect employees joining Commerce7. Commerce7’s published FAQ said Classic clients could stay on the platform for up to two years, with no new enhancements beyond a payment-provider change, and WineDirect’s own site now says Classic can be used until December 31, 2026.

Two things are not shutting down. WineDirect Fulfillment, the shipping and warehousing business, continues as its own service. And your data is yours: Commerce7 said it covers the cost of POS, club, ecommerce, and data migration for WineDirect clients who move.

• January 2025. Fullsteam agrees to acquire WineDirect’s DTC software division; WineDirect staff join Commerce7.
• Within 90 days. Clients on All-New WineDirect were moved to Commerce7 because the underlying BigCommerce partnership was ending.
• December 31, 2026. Last day to use WineDirect Classic.

Less than many wineries assume, which means there may be less to move. Per WineDirect’s Classic documentation:

• Reservations ran through Tock. WineDirect partnered with Tock for tastings, tours, and events, as a separate platform with a separate subscription. The integration pulled contact info and club membership from WineDirect and sent reservations back as orders, and it was limited to Tock’s Premium tiers.
• Event tickets were store products. A Classic event ticket is a product SKU sold through the online store, and the docs note that checkout still shows the hard-coded shipping and pickup options.
• Events were a website calendar. The events feature is a block or list calendar in the content editor, not a capacity-managed booking system.

That creates a double change for many wineries. If you paired WineDirect with Tock, your commerce platform ends December 31, 2026, and your reservation platform’s consumer app has already folded into Resy after American Express merged the two in 2026. Both halves of your guest stack are moving in the same year. See Tock is now Resy for that side.

No. WineDirect’s club, POS, and ecommerce clients are moving to Commerce7, which also sells a reservations module. Nothing about the WineDirect shutdown forces your tasting room bookings into the same system as your register.

Keeping reservations separate is often the stronger setup. A reservation platform should be judged on reservation work: prepaid and complimentary bookings, deposits, reservation requests, ticketed events with capacity, member perks at the moment of booking, and whether it brings guests you would not otherwise reach. A commerce platform is judged on club processing, shipping compliance, and checkout. Few systems are best at both.

Oxto Reserve is built to sit beside whichever POS you choose. Club members are recognized automatically when they book, and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates. No look-ups at the desk. Oxto runs tastings, events, and discovery while Commerce7 or any other POS runs the register and club shipping, and every booking flows back into Vinoshipper, Shopify, Klaviyo and Mailchimp. Each system does its own job.

Oxto takes over everything guest-facing (reservations, events, club member experiences, discovery and new customers) while your commerce platform keeps club processing, shipping, POS, and ecommerce. Every booking flows out to Vinoshipper, Shopify, Klaviyo and Mailchimp.

• Reservations. Tastings, tours, and seated experiences with party sizes, deposits, prepaid and complimentary bookings, and requests you approve, in place of the Tock integration Classic relied on.
• Events. Ticketed and free events with capacity, waitlists, and check-in, in place of store SKUs and a website calendar.
• Club member experiences. Club members are recognized automatically when they book, and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates. No look-ups at the desk.
• Discovery and new customers. A taste-matched marketplace of 800+ wineries with 24K+ active users, plus a profile AI assistants can read.
• Your member list, connected. Bring your member list over from WineDirect, Commerce7, Vinoshipper or a spreadsheet in minutes. Every booking then flows back into Vinoshipper, Shopify, Klaviyo and Mailchimp, so the guest record in your club system stays complete. Live Commerce7 sync is coming soon.

Decide commerce and reservations as two separate questions. Pricing is from each company’s published pages as of September 2026; card processing is extra everywhere.

For reservations specifically, here is how the options stack up on a $3,000 month in tastings: Oxto Reserve is $170 ($125 plus 1.5%). CellarPass Professional, its first plan with a booking widget, is $289 ($229 plus 2%). Tock Essential, now part of Resy, is about $379 if those bookings are prepaid ($289 plus 3%). More in how to choose a winery reservation platform.

Export first, decide second. Everything below is worth having in your own files, whatever platform you land on.

• Customer and club data. Contacts, club memberships, tiers, join dates, and marketing consent. Commerce7 handles this migration, but keep your own copy.
• Your club member list. Members with email and tier, so you can bring your member list over to your reservation platform in minutes and members get their benefits the first time they book.
• Reservation and event history. Reservation orders and event-ticket orders for at least 12 to 24 months, including no-shows if you tracked them.
• Future bookings and tickets. Every reservation and event ticket dated after your switch, with what was paid, so each guest is honored once.
• Experiences and policies. Tasting names, capacities, prices, cancellation and deposit rules, copied exactly.
• Every booking link. Your website, Google Business Profile, social bios, email footers, and printed QR codes. List them now so none still point to a dead page in January.

Less than it looks. The cutoff lands at the end of the busiest stretch of the tasting room year: harvest visitors, holiday parties, gift-buying weekends, and year-end club releases. Nobody wants to rebuild a booking flow the week before Christmas, and December 31 does not move.

• By mid-October. Pick your commerce platform and your reservation platform as separate decisions. Export everything on the checklist above.
• By early November. Rebuild tastings and events on the new reservation platform, bring your member list over, and set member benefits. Take new holiday bookings there.
• Mid-November. Swap the booking widget and every link. Leave the old system live only for bookings already on it.
• December. Run the holidays on the new setup, with January fully clear of legacy dependencies.

The math on waiting is simple. A holiday weekend of seated tastings, say ten parties of four at $50 a person, is $2,000 of bookings. A broken widget or a dead link during that weekend does not show up as an error, it shows up as a guest who booked somewhere else.

• Runs alongside any POS. Club and checkout stay in your commerce system. Oxto handles reservations, events, club member experiences, and discovery.
• Every booking type included. Party sizes, tiered pricing, deposits and split payments, prepaid and complimentary reservations, reservation requests you approve, and no-show mode.
• Events that manage themselves. Ticketed events with capacity, waitlists, and per-event member benefits: complimentary tickets, a percent off, or a dollar discount.
• Built for every size. From a single tasting room to multi-estate groups: one login across wineries, team roles per winery, unlimited users and events, 24/7 support.
• Guests you do not have yet. A discovery marketplace of 800+ wineries across 45+ regions with 24K+ active users, plus guest taste profiles and visit history on every booking.
• Low risk. Guests book free, payouts go to your own bank through Stripe, and it is $125 a month plus 1.5%, or $1,250 a year at 0%.

Start with the free Visibility Score to see how guests and AI assistants find your winery today, then set up reservations at Oxto Reserve well before the holidays.