Tock Is Now Resy: What It Means for Wineries, and Your Options

The Tock consumer brand is. As reported at the February announcement, once Tock’s catalog is absorbed by Resy, the Tock website and app go dark, and guests book those venues through the Resy app and site instead. American Express described the combined platform as more than 25,000 venues.

Tock’s venue software is a different story. The same reporting said Tock’s restaurant management software would keep operating as usual as part of Resy, and that Tock features such as tiered experiences and prepaid bookings are coming to Resy rather than disappearing. So for most wineries the change is guest-facing first: where your listing lives, whose app your guests open, and whose brand sits on the booking page.

The timeline, as published:

• February 24, 2026. American Express announces Tock will merge into Resy, with the move planned for summer 2026.
• August 11, 2026. Tock’s restaurants, wineries, and experiences go live on Resy. Resy names wineries including Heitz Cellar, Ridge Vineyards, Scribe Winery, and Sandhi Wines, and plans a wine-country editorial hub at resy.com/wineries.
• September 15, 2026. The Amex Resy Credit begins expanding to select Tock venues, with more becoming eligible in the following months.

Here is what has been reported, and what has not. Stick to the first column when you plan.

The Amex angle is real, and it cuts both ways. Resy Credit can nudge cardholders toward eligible venues, which helps if your winery is eligible. It also means your listing now sits in a restaurant-first app next to thousands of dinner reservations, and eligibility is decided by the platform, not by you.

If you are staying put for now, ask your account rep three questions in writing: will my pricing or prepayment fee change in the next 12 months, when will my dashboard change, and will my existing widget and booking links keep working without edits. The answers tell you how much of a migration you are facing either way.

For most wineries, from a single tasting room to a multi-estate portfolio, Oxto Reserve is the switch that pays for itself fastest. It costs less than Tock’s published entry plan, it includes the tools wineries actually use (widget, prepaid and complimentary reservations, deposits, reservation requests, ticketed events, club member perks), and it adds something a reservation tool does not: a discovery marketplace where guests find wineries by taste and atmosphere, then book in the same place.

The reason to look now, rather than next year, is that a forced change already carries most of the switching cost. Your guests are learning a new booking brand. Your team may be learning a new dashboard. Your website links may need updating. If you are going to touch all of that anyway, do it once, onto the platform you would choose with a blank sheet.

The cost of waiting is concrete. On a $3,000 month in tastings, Tock’s Essential plan works out to about $379 before card processing if those bookings are prepaid ($289 plus 3%). Oxto Reserve on the same month is $170 ($125 plus 1.5%), or $1,250 a year with no per-reservation fee. That is roughly $2,500 a year back on a modest month, before counting a single guest the marketplace sends you. See winery reservation fees explained for the full math.

Resy and Tock are now one company, so the practical comparison is Resy (formerly Tock) against the wine-country tools. OpenTable is included because it is the other name wineries hear, though it is built around restaurant covers. Pricing is from each company’s published pages as of September 2026; card processing is extra on every platform.

Where each rival is genuinely strong: Resy carries the Amex cardholder audience and restaurant reach, which matters if your winery runs a full-service restaurant. OpenTable has the largest restaurant network. Neither was built around a tasting room. For reservations, events, member perks, and finding new wine guests, Oxto covers every row at the lowest published price. For a wider field, see our Tock alternatives guide.

Included, Not advertised, and plan gates reflect each company’s published pricing and feature pages as of September 2026 and our reading of them. Capabilities change; if you spot an error, tell us and we will fix it.

This checklist works whichever platform you pick, including staying on Resy. Do the exports first, while everything is still where you expect it.

• Export guest data. Pull every guest with email, phone, visit count, notes, and marketing consent status. Keep the raw file; you will want it again.
• Export reservation history. At least the last 12 to 24 months, with party size, experience, spend, and no-shows. This is your baseline for pricing and staffing.
• List future bookings. Every confirmed reservation after your switch date, with deposits paid. Decide which platform honors each one and tell those guests once, clearly.
• Rebuild experiences. Name, description, duration, capacity, party-size limits, price tiers, and add-ons for every tasting and tour. Photos too.
• Copy policies word for word. Cancellation window, deposit and no-show rules, minimum age, pets, large-party rules. Guests notice when these change.
• Swap the widget and links. Replace the booking widget on your site, then hunt down every other link: Google Business Profile, Instagram bio, email footers, visitor-bureau listings, QR codes on printed menus.
• Move club perks. Export your club roster from your club or POS system and re-create member rates, complimentary tastings, and blackout dates.
• Run both for a short overlap. Keep the old calendar closed to new bookings but live for existing ones until the last pre-switch reservation has visited.

On Oxto, the last two steps are built in: import your club roster by CSV so members are flagged at booking, then set per-event member benefits (complimentary tickets, a percent off, or a dollar discount) plus comps and blackout dates you control.

Oxto Reserve does the Tock job (prepaid tastings, deposits, ticketed events) for less than Tock’s entry plan, and it adds the part a reservation tool cannot: guests who have not heard of you yet.

• Every booking type. Party sizes, tiered and per-experience pricing, deposits and split payments, prepaid and complimentary reservations, reservation requests you approve, and no-show mode.
• Events in the same system. Ticketed events with capacity and waitlists, plus per-event club member benefits.
• A guest CRM that knows wine. Guest taste profiles and visit history, so your team knows what someone likes before they sit down.
• Built for groups. One login across several wineries with a winery switcher, and team members per winery with roles. Each estate or tasting room runs as its own winery, with unlimited users and events.
• Discovery that sends guests. 790+ approved wineries across 45+ wine regions in 12 states and 16K+ active users on web and iOS, matched by taste and atmosphere.
• Your money, your bank. Payouts go to your own bank through Stripe. Guests always book free. 24/7 support, an AI assistant, and AI search are included.

Not sure how guests and AI assistants see your winery today? Run the free Visibility Score. It scans your website, Google, and AI answers and shows exactly where you are missing. When you are ready to move reservations, start at Oxto Reserve.