Verified + Reserve

Get discovered by the right guests. Then book them.

Oxto pairs wine country discovery with a native reservation OS, reaching 500k+ wine lovers planning real visits, not passively scrolling.

The numbers
0x
More profile views
0x
More booking clicks
0k+
Reached in 60 days
0K+
Discovery actions
0+
Wineries indexed

Oxto Verified

Get discovered by the right guests.

The more Oxto knows about your winery, the better it can match you with the right visitors. Verified gives you the tools to share more, so our AI search algorithm has more to work with to put you in front of more customers.

Up to 14x more profile views
And 17x more booking clicks than a free listing.
Priority placement in discovery
Surface ahead of free listings where buyers are looking.
Direct book links from profile
Send high-intent visitors straight to your booking page.
Share experiences & events
Showcase your full offering, tastings, events, and more.
Showcase wine club memberships
Put your club front and center on your profile.
Featured in founder-led content
Reaching 2M+ monthly viewers across social.
Amplified across AI search
Surfaced in ChatGPT, Claude, and Gemini results.
Verified badge & full gallery
Stand out with the badge and a richer profile.
Answers to your questions

In good company

Wineries already Verified.

Oxto Reserve

Turn discovery into reservations.

Oxto finds your guests. Oxto Reserve books them, and remembers everything. Booking infrastructure connected directly to your Oxto audience, where every reservation builds guest intelligence you actually own.

Guest intelligence
Because Oxto is discovery first, guests arrive with a taste profile you already know.
Oxto audience built in
When guests book through Oxto, their taste profile, visit history, and preferences travel with them.
Embeddable widget
Lives on your website. Looks native. Sends every booking through Oxto.
domaineriviere.com/visit
Visit the estate

Book a tasting on the river.

The same widget that powers Oxto Reserve, embedded on the winery's own site. Guests book without leaving the page.

Everything is customizable. Every Reserve winery gets a dedicated team member who builds the widget, experiences, and confirmation flow around how your tasting room already runs.

How payments & payouts work

Why Oxto Reserve

A reservation platform that knows your guest.

Oxto Reserve combines winery reservations with guest taste intelligence, built-in discovery, and a platform designed specifically for boutique wineries.

 
Other booking tools
Oxto Reserve
Guest intelligence before arrival
Taste, spend & preference profiles
Built-in discovery & audience
Built specifically for wineries
Generic
Wine-first
Customizable guest experience
Limited
Dedicated onboarding & support
Limited
Editorial winery profile

Pricing

Three tiers.

Free listing
$0
Every winery belongs on the map. No catch.
  • Full winery profile
  • Appear in discovery search
  • Photo gallery
  • Saves & visitor reviews
  • Claim & edit anytime
List your winery for $0
Oxto Verified
$40/mo
Get discovered by high-intent guests.
  • Everything in Free
  • Priority placement in discovery
  • Direct book links from profile
  • Experiences, events & wine clubs
  • Founder-led content & AI search
  • Verified badge & full gallery
Get Oxto Verified
Complete platform
Oxto Reserve
$125/mo
+ 1.5% per reservation.
  • Includes Oxto Verified
  • Oxto-powered reservation platform
  • Embeddable booking widget
  • Guest taste profiles & preferences
  • Guest insights & analytics
  • Wine club & guest management
  • CRM & system integrations
  • Dedicated team member & custom setup
Add Reserve to your winery
✓ Limited
Add Reserve to make your bookings intelligent.
Contact our team for more information and onboarding support.
$125/mo
+ 1.5% per reservation
Contact a team member

Who's on Oxto

Buyers with intent, not just interest.

The buyers building their wine identity right now are already on the platform, planning where to go next.

Oxto users by age44% are 25–34
44%
25–34
20%
35–44
14%
45–54
10%
55–64

Where we are

Users across the entire country.

From Napa to the Hamptons, active wine lovers planning their next visit are already on Oxto.

Your guests are already looking.
Make sure they find you.

Discovery and reservations, on the platform built by someone in the wine business.