Commerce7 is an all-in-one direct-to-consumer platform for wineries, covering POS, wine club, ecommerce, and CRM, with reservations included on every plan from $59 a month and bookings kept on the winery’s own website. The best Commerce7 reservations alternative is Oxto Reserve, which books guests on the winery’s website and on Oxto, adds a taste-matched discovery marketplace that brings new guests, guest taste profiles, reservation requests, and ticketed events, and runs alongside Commerce7 for POS and club, for $125 a month plus 1.5%, or $1,250 a year at 0%.
This guide covers what Commerce7 reservations include, what each Commerce7 plan costs, how Oxto Reserve, Tock (now on Resy), and CellarPass compare, and how Oxto Reserve works alongside Commerce7. It also covers WineDirect, whose software clients are moving to Commerce7.
What does Commerce7 include for reservations?
Commerce7 Reservations is a module inside the Commerce7 platform rather than a separate product. Per Commerce7’s own reservations page, it includes:
- A booking flow on your own website. Reservations are embedded in your site and branded like the rest of it, so guests book without leaving.
- Experiences and variants. Tastings and tours, with variants such as a library flight or a cheese pairing.
- Locations, tables, and property maps. Locations and tables, communal or private experiences, and a map of who is seated where.
- A link to the POS. Staff can start a POS transaction from a reservation and see what a guest has spent on the reservation map.
- Club recognition. The system shows who is a club member, and first-time visitor details flow to ecommerce and the POS.
Commerce7 keeps reservations, the register, the club, and the online store in one customer record, and it keeps bookings on the winery’s own website rather than on a third-party site.
How much does Commerce7 cost in 2026?
Commerce7 prices by annual direct-to-consumer sales, and every plan includes POS and reservations. These are the published US plans as of October 2026; card processing is separate.
| Commerce7 plan | Monthly | Annual DTC sales | Transaction fee |
|---|---|---|---|
| Lite | $59 | Up to $100K | 0% |
| Basic | $149 | Up to $600K | 1.5% |
| Pro | $399 | Up to $4M | 1% |
| Experience | $1,249 | $4M to $6M | 0.75% |
| Enterprise | Custom | Over $6M | Custom |
Because the plan follows total DTC sales, reservations on Commerce7 are priced as part of the whole platform rather than as a separate line.
What does Oxto Reserve add for Commerce7 wineries?
Oxto Reserve is a reservation platform built to bring in new guests as well as book the ones who already know the winery. It includes:
- New guests, not only existing traffic. A discovery marketplace of 800+ wineries with 18K+ active users, matching guests to your winery by taste, atmosphere, and occasion, plus a profile that ChatGPT, Claude, Gemini, and Perplexity can read when travelers ask where to go.
- Taste profiles on every booking. Staff see what a guest tends to enjoy before they arrive, alongside visit history.
- Reservation requests you approve. Hold a booking for review before it confirms, for large parties, private tastings, and appointment-only estates.
- Ticketed events in the same calendar. Winemaker dinners and release parties with capacity, waitlists, and per-event club member benefits, next to daily tastings.
- Where every booking came from. The source of each reservation (an ad and its campaign, Google, Instagram, ChatGPT, an email), even when the link carries no tracking tags, synced to Shopify, Klaviyo, and Mailchimp.
- Several wineries on one login. A winery switcher with team roles per winery for multi-estate groups.
How do Commerce7 reservations and the alternatives compare?
Oxto Reserve is built around reservations and guest discovery, Commerce7 around the full direct-to-consumer stack, Tock around restaurant-style prepayment on the Resy app, and CellarPass around a wine-country directory.
| Criteria | Oxto Reserve | Commerce7 | Tock (now on Resy) | CellarPass |
|---|---|---|---|---|
| What it is | Reservations, events, and guest discovery | All-in-one DTC: POS, club, ecommerce, reservations | Restaurant-first reservations on the Resy app | Wine-country reservations and directory |
| Published price | $125/mo + 1.5%, or $1,250/yr at 0% | $59 to $1,249/mo by DTC sales, plus 0% to 1.5% transaction fee | $289 to $459/mo, plus 3% or 2% on prepaid on Essential and Premium | $229/mo + 2% for the first plan with a booking widget; $799/mo at 0% |
| Booking widget on your own site | Included | Included, branded to your site | Included | Professional only, $229 and up |
| Brings new guests | Included, taste-matched marketplace of 800+ wineries | Bookings stay on your own website | Via the Resy app | Wine-country directory |
| Guest profile at booking | Taste profiles and visit history | Club status and purchase history from the POS | Guest profiles | Guest management |
| Reservation requests you approve | Included | Not advertised | Waitlist only | Not advertised |
| Oxto AI assistant, AI search and taste matching | Included | Not advertised | Not advertised | Not advertised |
Prices and features reflect each company’s published pricing and product pages as of October 2026 and our reading of them. Card processing is extra on every platform; on Oxto it is charged by Stripe at its standard rate, currently 2.9% plus 30 cents. If you spot an error, tell us and we will fix it.
Can a winery keep Commerce7 and use Oxto for reservations?
Yes. Commerce7 keeps POS, club processing and shipping, and ecommerce. Oxto Reserve takes over everything guest-facing: reservations, events, club member experiences, discovery, and new customers.
- Club members carry over. Bring your member list over from Commerce7 or a spreadsheet in minutes. Members are recognized when they book and their benefits apply on their own: member rates or complimentary tastings, members-only experiences, event comps by club tier, and blackout dates.
- Bookings flow out. Every booking goes to Vinoshipper, Shopify, Klaviyo, and Mailchimp today, and a live Commerce7 connection is coming soon.
- One booking system. Oxto Reserve is the booking system itself, so tastings move to Oxto while the register and club stay on Commerce7.
Oxto Reserve is $125 a month plus 1.5%, or $1,250 a year at 0%, with the booking widget, deposits, prepaid and complimentary reservations, ticketed events, and the discovery marketplace included. One new party of four at $50 a person a month covers the base price.
What about WineDirect?
WineDirect’s software is now part of Commerce7. In January 2025, Commerce7’s parent company Fullsteam acquired WineDirect’s direct-to-consumer software division, and WineDirect clients are moving to Commerce7. WineDirect Classic can be used until December 31, 2026, and its reservations ran through a separate Tock integration.
Reservations do not have to move with the POS. Oxto Reserve runs alongside Commerce7, and the full checklist and timeline are in WineDirect Classic is shutting down.
How does a Commerce7 winery get started with Oxto Reserve?
- Bring your member list over from Commerce7 or a spreadsheet, and set member benefits.
- Rebuild tastings and events with party sizes, pricing, deposits, and capacity.
- Swap the booking widget on your website and update every booking link.
- Leave the register and club where they are. POS, club processing, shipping, and ecommerce stay on Commerce7.
For the wider field, including Resy, OpenTable, and SevenRooms, see the best winery reservation software. To see how guests and AI assistants find your winery today, start with the free Visibility Score, then explore Oxto Reserve.
“Your POS should run the register. Your reservation system should fill the tasting room.”
Frequently asked questions
Does Commerce7 include reservations?
Yes. Commerce7 includes reservations on every plan alongside POS, wine club, and ecommerce. Plans are priced by annual direct-to-consumer sales: Lite $59 a month up to $100K, Basic $149 up to $600K, Pro $399 up to $4M, Experience $1,249 for $4M to $6M, and custom Enterprise pricing above that, as of October 2026.
What is the best Commerce7 alternative for winery reservations?
Oxto Reserve. It runs alongside Commerce7, which keeps POS and club, and adds a taste-matched discovery marketplace that brings new guests, guest taste profiles, reservation requests, and ticketed events with waitlists, for $125 a month plus 1.5% or $1,250 a year at 0%.
Can I use Oxto Reserve with Commerce7?
Yes. Commerce7 keeps POS, club processing, shipping, and ecommerce, and Oxto Reserve runs reservations, events, club member experiences, and discovery. Member lists come over from Commerce7 in minutes, members are recognized when they book, and every booking flows to Vinoshipper, Shopify, Klaviyo, and Mailchimp. A live Commerce7 connection is coming soon.
Does Commerce7 bring new guests to a winery?
Commerce7 reservations are embedded in and branded to the winery’s own website, so bookings come from guests who reach that site. Commerce7 does not advertise a consumer marketplace. Oxto includes one: a taste-matched discovery marketplace of wineries on web and iOS, plus profiles that AI assistants such as ChatGPT, Claude, Gemini, and Perplexity can read.
Is WineDirect part of Commerce7 now?
Yes. Commerce7’s parent company Fullsteam acquired WineDirect’s direct-to-consumer software division in January 2025, and WineDirect clients are moving to Commerce7. WineDirect Classic can be used until December 31, 2026. WineDirect’s fulfillment business continues separately.
How do Commerce7 and Tock compare for winery reservations?
Commerce7 bundles reservations into a full POS, club, and ecommerce platform, from $59 a month by DTC sales. Tock, now on the restaurant-first Resy app, is a standalone reservation system from $289 a month, plus 3% or 2% on prepaid bookings on its Essential and Premium plans. Oxto Reserve is reservations plus guest discovery for $125 a month plus 1.5%, alongside any POS.
How much does Oxto Reserve cost compared with Commerce7?
Oxto Reserve is $125 a month plus a 1.5% Oxto fee per paid reservation, or $1,250 a year at 0%, with the booking widget, deposits, prepaid and complimentary reservations, ticketed events, and the discovery marketplace included. Commerce7 runs $59 to $1,249 a month by DTC sales with reservations bundled into the platform. Oxto Reserve runs alongside Commerce7, which keeps POS and club.
Run your reservations on Oxto Reserve
Deposits and no-show protection, prepaid tastings, your booking widget, events with waitlists, and one login across every winery you run. $125 a month plus 1.5%, or $1,250 a year at 0%. Guests always book free.