OxtoVerified + Reserve
Verified + Reserve

Be the winery they find. And the one they book.

Oxto helps wine travelers discover wineries by taste, atmosphere, and occasion. Claim your free profile, stand out with Oxto Verified, or connect discovery and booking with Oxto Reserve.

Try Oxto Verified free for 30 daysList your winery for free

Free for 30 days. Cancel anytime before it renews · Keep your current booking system

How guests search on Oxto

WhereAnywhere
WhatDescribe anything — "scenic Pinot", "dog friendly", "my saved"
anniversary tasting near Healdsburg
Pinot NoirScenicAnniversary
Domaine de la Rivière
Windsor · Russian River Valley

Intimate, family-led tastings with small-lot, award-winning Pinot Noir and Chardonnay” ›

Oxto VerifiedTastings from $85+

Choose your experience

Cave Reserve Tasting$65
Estate Flight$40

Powered by Oxto Reserve

How Oxto works

Guests search with intent
They tell Oxto what they are planning, from the wines they enjoy to the setting, occasion, and kind of tasting they want.
Relevant wineries rise into view
Oxto uses each winery’s profile to surface places that fit the search. The more complete your profile, the more Oxto has to work with.
Interest becomes a reservation
Send guests to the booking experience you already use, or let them book through Oxto Reserve on Oxto or your own website.
Reserve can bring more context with the booking
When available, the taste, occasion, and budget details a guest chose to share can appear alongside the reservation.
Pinot NoirScenicAnniversaryIntimate

Building the guest’s intent

What the guest is looking for
Domaine de la Rivière
Windsor · Russian River Valley

Intimate, family-led tastings with small-lot, award-winning Pinot Noir and Chardonnay” ›

Oxto VerifiedTastings from $85+
Your winery, shown in context
Domaine de la RivièreReserve a visit

Step 1 of 4 · Date

Choose your experience

Cave Reserve Tasting$65 / person
Estate Flight$40 / person

Pick a date

Tue
15
Sep
Wed
16
Sep
Thu
17
Sep
Fri
18
Sep
Sat
19
Sep

Pick a time

11:00 AM
REQUEST
1:30 PM
REQUEST
3:00 PM
REQUEST

Powered by Oxto Reserve · or link to your current system

Book through Oxto or your website

Guest context

Booked

Jordan · Party of 4 · Sat, Aug 22 · 1:30 PM

Wines they enjoy

Pinot NoirChardonnay

Atmosphere they prefer

ScenicIntimate
Stated bottle budgetUp to $120
OccasionAnniversary
Available details depend on what each guest chooses to share.Guest-provided context, when available

How Oxto works

Guests search with intent
They tell Oxto what they are planning, from the wines they enjoy to the setting, occasion, and kind of tasting they want.
anniversary tasting near Healdsburg
Pinot NoirScenicAnniversaryIntimate
Relevant wineries rise into view
Oxto uses each winery’s profile to surface places that fit the search. The more complete your profile, the more Oxto has to work with.
Domaine de la Rivière
Windsor · Russian River Valley

Intimate, family-led tastings with small-lot, award-winning Pinot Noir and Chardonnay” ›

Oxto VerifiedTastings from $85+
Interest becomes a reservation
Send guests to the booking experience you already use, or let them book through Oxto Reserve on Oxto or your own website.
Domaine de la RivièreReserve a visit

Step 1 of 4 · Date

Choose your experience

Cave Reserve Tasting$65 / person
Estate Flight$40 / person

Pick a date

Tue
15
Sep
Wed
16
Sep
Thu
17
Sep
Fri
18
Sep
Sat
19
Sep

Pick a time

11:00 AM
REQUEST
1:30 PM
REQUEST
3:00 PM
REQUEST

Powered by Oxto Reserve · or link to your current system

Reserve can bring more context with the booking
When available, the taste, occasion, and budget details a guest chose to share can appear alongside the reservation.

Guest context

Booked

Jordan · Party of 4 · Sat, Aug 22 · 1:30 PM

Wines they enjoy

Pinot NoirChardonnay

Atmosphere they prefer

ScenicIntimate
Stated bottle budgetUp to $120
OccasionAnniversary

Available details depend on what each guest chooses to share.

The numbers
0x
More profile views
0x
More booking clicks
0k+
Reached in 60 days
0K+
Discovery actions
0+
Wineries indexed

Start where you are

One Oxto presence. Three ways to use it.

Claim your winery for free. Add Verified when you want a richer discovery presence. Use Reserve when you want Oxto to power some or all of the booking experience.

Claim$0

Own and update your winery profile.

Verified$40/month

Give Oxto and potential guests a more complete view of your winery.

Reserve$125/month + 1.5% per reservation

Connect Oxto discovery to an Oxto-powered booking experience.

Compare plans

Free listing · $0

Put your best information on the map.

Claiming your winery gives you control over how you appear on Oxto, with a direct path from discovery to your website or existing booking page.

  • Full winery profile
  • Presence in Oxto discovery
  • Photos and details
  • Saves and guest reviews
  • Link to your current booking page
List your winery for free
Unclaimed profile

Your Winery

Your Town · Your Region

Your winery may already be discoverable on Oxto. Claim it to make it yours.

Claim and edit · Free

Oxto Verified · $40/month

Give the right guests more reasons to choose you.

Verified turns a basic listing into a richer, owner-managed profile built to communicate your wines, experiences, setting, and story.

A richer discovery profile
Expanded photos, experiences, events, amenities, and wine-club details.
Priority consideration in relevant discovery
A more complete profile gives Oxto more to match on.
A direct path to booking
Send interested guests straight to your booking experience.
Structured for modern search
Clearer information for search engines and AI tools to interpret. Third-party placement is not guaranteed.
Try Oxto Verified free for 30 days

Free for 30 days. Cancel anytime before it renews. Verified wineries may also be considered for select Oxto content opportunities. Details in the FAQ.

Oxto Reserve · $125/month + 1.5% per reservation

Turn discovery into reservations. Arrive better prepared.

Reserve brings booking into the same platform where guests discover your winery. Your team receives the reservation along with any preferences the guest has chosen to share, and a dedicated team member configures everything around how your tasting room already runs.

  • Embeddable booking widget for your website
  • Reservation and experience management
  • Guest context, when available
  • Supported CRM and system integrations
  • Dedicated onboarding and setup
Talk to us about Reserve

Already using another platform?

Keep what works. Add what Oxto does differently.

Use Oxto with Tock or another reservation platform. Your Oxto profile can continue to your current booking experience, and Oxto Reserve may support selected experiences, Oxto-sourced guests, or part of your availability.

Our team can review your current setup, explore calendar and availability coordination, and discuss a flexible plan. Compatibility varies by system.

Explore a connected setup

Pricing

Start free. Add what helps you grow.

Free listing
$0
Own the essentials of your Oxto presence.
  • Full winery profile
  • Appear in Oxto discovery
  • Photo gallery
  • Saves and guest reviews
  • Link to your current booking page
  • Claim and edit anytime
List your winery for free
Oxto Verified
$40/month
Build a richer profile and stronger presence in Oxto discovery.
  • Everything in Free
  • Priority consideration in relevant discovery
  • Direct booking link
  • Experiences, events, and wine-club details
  • Expanded profile and full gallery
  • Oxto Verified badge
  • Eligibility for select Oxto content opportunities
Get Oxto Verified
Complete platform
Oxto Reserve
$125/month
+ 1.5% per reservation. Connect Oxto discovery to a winery-focused booking experience.
  • Oxto Verified included
  • Reservation and experience management
  • Embeddable booking widget
  • Available guest preferences and visit context
  • Guest insights and reporting
  • Wine-club and guest-management tools
  • Supported CRM and system integrations
  • Dedicated onboarding and custom setup
Talk to us about Reserve

FAQ

Wineries, answered.

What is Oxto Reserve?+

Oxto Reserve is a lightweight reservation system built for wineries. It lets guests discover your winery, view your tasting experiences, and submit reservation requests directly through Oxto.

Do I need to replace my current reservation system?+

No. Oxto can work alongside the tools you already use. You can keep your existing CRM, ecommerce platform, POS, and other winery systems while using Oxto to reach new guests and accept reservations.

How do guests find my winery on Oxto?+

Guests can discover wineries through Oxto while searching, browsing, and planning their trips. They can explore your profile, view your experiences, save your winery to an itinerary, and request a reservation.

How does the reservation process work?+

A guest selects an experience, date, time, and party size, then submits a reservation request. Your winery receives the request along with relevant guest information. You can accept or decline the request, and Oxto handles the guest communication.

What guest information do we receive?+

You receive the information needed to evaluate and manage the reservation, including the guest’s name, contact information, party size, reservation details, and available Oxto guest profile information.

We already use Commerce7, Tock, VinoShipper, or another platform. Why would we use Oxto?+

Oxto is designed to complement the systems you already use. Those platforms help manage your existing winery operations. Oxto helps new guests discover your winery, understand your experiences, and book with you.

How much does Oxto Reserve cost?+

Oxto Reserve is $125 per month plus 1.5% per reservation, which the winery absorbs so guests always book free. There are no large setup fees or complicated pricing tiers.

How long does it take to get started?+

Getting started is simple. Once your winery profile and tasting experiences are set up, you can begin receiving reservation requests through Oxto.

Is there a long-term contract?+

No long-term commitment is required. Oxto is designed to be simple to start and easy to evaluate based on the reservations and exposure it generates for your winery.

Who owns the guest relationship and customer data?+

Your winery maintains its relationship with the guests who book with you. Oxto provides the guest and reservation information needed to manage the visit while also operating the Oxto platform and guest experience.

The next great winery visit starts with being found.

Try Oxto Verified free for 30 days. Cancel anytime before it renews.

Talk to us about Reserve →